Tono de Marca

practical, value-driven, and direct

Valores de Marca

• •Affordability
• •Accessibility
• •Variety
• •Efficiency

Mejores Prácticas

• •Lead with the Deal: Always front-load headlines and captions with the discount or value proposition (e.g., "70% Off," "Outlet Prices," "Unbeatable Deal"). This aligns directly with the core brand value of affordability.
• •Emphasize Brand Names: Prominently feature the well-known brand names you carry (Adidas, Nike, etc.) in all copy. Customers are searching for these specific brands at a lower price point.
• •Create Urgency: Use phrases like "Limited Stock," "Selling Fast," and "Deal Ends Soon" to encourage immediate purchases, a tactic that works well for discount-oriented businesses.
• •Maintain a Direct and Simple Tone: Avoid overly poetic or high-fashion language. The tone should be clear, confident, and focused on the practical benefits: a great product for a great price.
• •Unify Branding Across Channels: To build a stronger brand identity, align the names and messaging across all platforms. Consolidating the "Smfashiontrends" and "sm.fashion.bargin" identities under one clear, consistent name and visual style would reduce confusion and strengthen brand recognition.

Percepción Social

The public perception of Smfashiontrends is largely shaped by its eBay store, where it is viewed as a reliable seller of discounted goods. With a 97.7% positive feedback score from thousands of reviews, customers perceive the brand as legitimate and a good source for bargains. The TikTok presence under @sm.fashion.bargin further cements this identity as a discount-focused retailer. The lack of a cohesive, branded social media presence on major platforms like Instagram or a dedicated Facebook page means its perception is fragmented and primarily transactional, based on its marketplace and direct e-commerce sales.

Ejemplos de Copy

• •Nike. Adidas. The North Face. The prices you've been waiting for. Shop the SMfashiontrends sale now.
• •Biggest Brands, Unbeatable Prices. Get up to 70% off your favorite labels today.
• •Your Favorite Brands Just Got Cheaper 💸 | Don't Miss Out!
• •Found these Adidas tracksuits for a steal! Link in bio to get yours before they're gone. #BargainHunt #BrandDeals
• •Genuine Adidas Originals Tee. Classic style, unbeatable SMfashiontrends price. Limited stock available—grab it while you can.