Brand Tone

Playful, Friendly, and Whimsical

Brand Values

• •Quality and Efficacy
• •Eco-Consciousness and Safety
• •Handmade Craftsmanship
• •Customer Delight
• •Fun and Uniqueness

Best Practices

• •Embrace the Pun: Continue using pig-related puns and playful language ("oink-redible," "piggies," "stop and smell the piggies"). This reinforces the brand's fun and memorable identity.
• •Lead with the Senses: In all copy, describe the scent experience vividly. Use evocative and emotional language that helps the customer imagine the fragrance, just as reviewers do ("warm, sensuous and sexy," "bottle the scent of Halloween").
• •Balance Playful with Professional: While the tone is fun, always weave in the brand's core values of quality and sustainability. Remind customers that the products are handmade, vegan, long-lasting, and eco-friendly. This builds trust and justifies the purchase.
• •Amplify Customer Voices: Regularly feature customer reviews in marketing materials. Their authentic praise for the long-lasting scents and cute designs is your most powerful marketing tool. Use their words to build social proof.
• •Maintain Visual Consistency: Ensure the "cute," "fun," and "gift-ready" aesthetic is reflected in all visuals. The photography should be bright, clean, and showcase the unique pig shape and attractive packaging, aligning the visual experience with the brand's whimsical tone.

Social Perception

The public perceives SmellyPigs® as a high-quality, trustworthy brand that delivers excellent value for money. Customers have a strong affection for the brand's unique identity, particularly the pig-shaped melts, which are seen as charming and gift-worthy. The powerful and lasting scents are the most praised feature, building a loyal customer base that makes repeat purchases. The brand is seen as a reliable small business that produces superior products compared to competitors.

Copy Examples

• •Ready to make your home oink-redibly cozy? 🐷✨ Just pop one of our little piggies in your warmer and let the fabulous fragrance take over. Warning: may lead to extreme relaxation and an obsession with cute, smelly pigs. #SmellyPigs #WaxMelts #HomeFragrance #HandmadeUK #VeganFriendly
• •Stop and Smell the Piggies. Meet our new Peony Blush piglet. It’s like a walk through a blooming garden, but without having to leave your sofa. Lovingly handmade with sustainable natural wax, each little pig packs a powerful, long-lasting floral punch. Get ready for your home to smell absolutely divine.
• •Psst... Freshly made piggies are waiting for you! 🐽
• •Fantastically Fragrant, Wonderfully Whimsical. Discover our handmade, long-lasting wax melts that are as cute as they are powerful. Free delivery on orders over £35.
• •Tired of Wax Melts That Don't Last? So were we. That's why we created SmellyPigs®! Our cute, handmade piggies are packed with paraben-free fragrance that fills your entire home for hours. They're vegan, eco-friendly, and smell absolutely amazing. Don't just take our word for it, see what our happy customers are saying! Shop now.