Brand Tone

Warm, Evocative, and Whimsical

Brand Values

• •Love of Literature
• •Sensory Experience Enhancement
• •Nostalgia & Comfort
• •Quality & Craftsmanship
• •Creativity & Imagination
• •Community & Connection

Best Practices

• •Speak Reader to Reader: Use language and references that resonate with book lovers. Incorporate literary terms, character archetypes, or common reader experiences (e.g., "book hangover," "TBR pile") naturally.
• •Prioritize Sensory Language: Beyond just "smells good," describe *how* it smells and the feelings or scenes it evokes. Use vivid adjectives and imaginative comparisons.
• •Embrace the Whimsy: Don't be afraid to be playful with product names, descriptions, and social media interactions. A touch of humor and imagination goes a long way.
• •Tell a Mini-Story: Frame descriptions and posts around a small narrative or a vivid scene. Each scent has a story; briefly tell it.
• •Maintain Visual-Verbal Harmony: Ensure your copy's tone aligns with your visual branding (which is currently strong for Smells Like Books – cozy, warm, book-centric). The words should feel like they belong with the images.

Social Perception

Niche Appeal, High Quality & Authentic Scents, Giftable, Creates Atmosphere, Trustworthy Small Business

Copy Examples

• •Product Launch (e.g., "Enchanted Forest Library" scent): Step into a story whispered by ancient trees. Our new 'Enchanted Forest Library' candle blends notes of aged parchment, mossy earth, and a hint of forgotten magic. Light it, open your favorite fantasy, and let the adventure begin.
• •Social Media Engagement Post (Instagram): Spill the tea (or coffee! ☕️)! What book character would you share a candlelit reading session with? Our 'Cozy Reading Nook' candle is purring, waiting for your answers! #SmellsLikeBooks #BookishChat #ScentedStories
• •Email Newsletter Snippet (Promotion): Escape the mundane and dive into worlds unknown. This week, all our travel-inspired scents are 15% off! Let your nose lead you to your next literary destination. Your armchair adventure awaits!
• •Website Banner Text: Smells Like Books: Where Every Scent Tells a Story. Hand-poured candles to ignite your imagination.
• •Short Ad Copy (Facebook/Instagram): Tired of the same old plots? So are we. Discover uniquely scented candles that bring your favorite books to life. Warning: may cause extreme coziness and an urge to read all night. Shop Smells Like Books.