Brand Tone

authentic, luxurious, and passionate

Brand Values

• •Authenticity
• •Quality
• •Heritage and Tradition
• •Accessibility
• •Customer Experience

Best Practices

• •Use Evocative and Sensory Language: Instead of just listing ingredients, describe the emotions and experiences they evoke. Use words that transport the customer.
• •Emphasize Heritage and Storytelling: Connect the products to the rich history and traditions of Arabian perfumery. Share the stories behind the scents.
• •Maintain a Luxurious and Elegant Aesthetic: Ensure that all visuals, from product photography to social media posts, reflect the high-quality and luxurious nature of the products.
• •Speak with Passion and Authority: Convey a genuine love and deep knowledge of Arabian fragrances. This builds trust and positions the brand as an expert.
• •Highlight Authenticity and Quality: Consistently mention the sourcing of ingredients, the craftsmanship, and the commitment to providing a genuine Arabian fragrance experience.

Social Perception

The general perception of Smell Of Arabia is positive. Customers often praise the uniqueness and longevity of the scents, which are characteristic of Arabian perfumes. The brand is seen as a gateway to exploring the world of Arabian fragrances, offering a more affordable alternative to high-end niche brands. The use of social media influencers has also likely contributed to a positive and trendy image among a younger demographic interested in unique and exotic scents. The packaging and presentation are also frequently highlighted as being of high quality, adding to the luxurious feel of the products.

Copy Examples

• •Unveil the soul of Arabia. Our new [Product Name] is more than a fragrance; it's an heirloom. Rich, deep, and resonant with the history of ancient trade routes, this is a scent that doesn't just ask for attention, it commands respect. Experience the legend.
• •Let the scent of tradition fill your home. Our hand-selected Bakhoor is a timeless invitation to tranquility and hospitality. Create an atmosphere of warmth and welcome, just as it has been done in Arabian homes for centuries. Elevate your space, elevate your spirit.
• •Drape yourself in the luxury of the desert. The notes of [mention key notes] in our [Product Name] perfume are a whispered promise of elegance and mystique. This isn't just a scent; it's your signature. #SmellOfArabia #ArabianPerfume #ScentStory
• •Discover the scent that tells your story. At Smell Of Arabia, we believe that fragrance is a personal journey. For a limited time, explore our curated collection of authentic Arabian perfumes and find the one that speaks to you. Enjoy 15% off your first order and begin your olfactory adventure.
• •Born from a passion for the rich, evocative scents of the Middle East, Smell Of Arabia is our tribute to a legacy of master perfumery. We journey to the heart of Arabia to bring you fragrances that are steeped in history, yet perfect for the modern connoisseur. Each bottle is a testament to our commitment to authenticity and quality.