Brand Tone

Calm, aspirational, sensory-focused, and trustworthy.

Brand Values

• •Natural Ingredients & Quality
• •Well-being & Lifestyle Enhancement
• •Sustainability & Eco-Friendliness
• •Customer Experience
• •Celebration of Nature & Senses

Best Practices

• •Use Sensory & Evocative Language: Continue to describe scents and product experiences in a way that appeals to emotions and sensations (e.g., crisp, soothing, uplifting, serene, luxurious).
• •Be Transparent about Ingredients: Consistently highlight the all-natural, non-toxic, cruelty-free aspects.
• •Emphasize Well-being & Lifestyle Enhancement: Frame products as tools to relax, rejuvenate, and uplift mood.
• •Highlight Natural Ingredients & Quality: Focus on the finest natural ingredients and essential oils.
• •Showcase commitment to sourcing products that use recycled materials for packaging as well as ingredients that are ethical and sustainable

Social Perception

Positive associations with natural products, aspirational yet accessible wellness, sensory appeal, emerging trust, potential for community building.

Copy Examples

• •"Feels Like A decadently calm evening at home" (for their French Lavender Body Lotion)
• •"Discover Your Fragrance!"
• •"Awaken Your Senses."
• •"Help you create a healthy and beautiful lifestyle by harnessing the power of nature"
• •"All-natural, non-toxic, and cruelty-free."