Brand Tone

Aspirational & Premium, Design-Led & Stylish, Heritage-Proud, Innovative, Engaging

Brand Values

• •Design Excellence
• •Italian Heritage & Craftsmanship
• •Technological Innovation
• •Quality
• •Passion & Creativity
• •Sustainability

Best Practices

• •Emphasize 'Made in Italy' heritage and craftsmanship.
• •Highlight design collaborations and awards.
• •Balance aspirational language with concrete product features.
• •Use evocative language to describe the aesthetic appeal.
• •Showcase sustainability efforts and technological advancements.

Social Perception

Highly Regarded for Design, Premium/Luxury Brand, Strong Brand Loyalty

Copy Examples

• •Smeg: Elevate your kitchen with iconic Italian design.
• •Experience the perfect blend of style and technology with Smeg appliances.
• •Discover the art of cooking with Smeg's innovative and beautifully crafted ovens.
• •Bring a touch of retro elegance to your home with the Smeg 50s Style collection.
• •Smeg: Where design meets performance, creating timeless kitchen masterpieces.