Brand Tone

Authoritative and Knowledgeable, Passionate and Enthusiastic, Customer-Centric and Supportive, Professional and Quality-Focused

Brand Values

• •Performance
• •Quality & Craftsmanship
• •Customer Relationships & Trust
• •Customization & Flexibility
• •Heritage & Experience
• •Reliability

Best Practices

• •Lead with Expertise, Support with Passion: Always ground your claims in technical knowledge and experience, but let your enthusiasm for high performance shine through. Use confident and direct language when discussing engine capabilities.
• •Prioritize Customer Connection: Frame benefits around the customer's goals and aspirations (e.g., "transform your ride," "your dream build"). Emphasize the support and relationship aspect of the brand.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," mention specific aspects like "dyno-tested," "modern manufacturing equipment," "premium components," and the "3-year warranty" to substantiate the claim.
• •Maintain a Confident but Approachable Voice: Be authoritative in your knowledge but ensure the tone remains welcoming and accessible to enthusiasts of varying technical expertise. Avoid overly aggressive or exclusive language.
• •Use Strong Verbs and Evocative Language (Authentically): Words like "unleash," "ignite," "dominate," "roar," and "exhilarating" can be effective when used genuinely and in context with the high-performance nature of the products. Ensure it aligns with the brand's established professionalism.

Social Perception

Reputable Engine Builder, Good Value for Money, Knowledgeable and Helpful Staff, Associated with Power and Performance, Trustworthy

Copy Examples

• •Headline: Unleash Your Legend. Experience Smeding Power. Body: For over 30 years, Smeding Performance has been the heart of countless automotive dreams. Our custom crate engines aren't just built; they're engineered with passion, precision, and a relentless pursuit of power. Dyno-tested and backed by our 3-year warranty, your Smeding engine is more than a part – it's a promise of exhilarating performance and enduring quality. Ready to transform your ride? (Tone: Authoritative, Passionate, Quality-Focused)
• •Headline: Beyond the Build: Your Partners in Performance. Body: At Smeding, we believe a high-performance engine is just the beginning. We're dedicated to forging lasting relationships with every enthusiast we serve. From your first call to long after your install, our expert team is here with unparalleled support and advice. That's the Smeding promise. Let's build something incredible together. (Tone: Customer-Centric, Supportive, Professional)
• •Headline: Horsepower You Can Feel. Reliability You Can Trust. Body: Don't just chase numbers, chase the experience. Smeding Performance crate engines deliver tire-shredding power that consistently exceeds expectations, backed by meticulous craftsmanship and the best components. With over 10,000 engines roaring on the streets, our legacy is built on power that lasts. (Tone: Performance-Driven, Confident, Trustworthy)
• •Headline: Your Vision, Our Expertise. Custom-Built Power. Body: Stock is for the showroom. Your project demands a heart that's uniquely yours. Smeding Performance specializes in custom crate engine solutions tailored to your exact specifications and performance goals. From mild to wild, our flexible packages and 70+ years of combined experience ensure your dream build becomes a reality. (Tone: Customizable, Expert, Enthusiastic)
• •Headline: The Smeding Difference: Where Passion Meets Precision. Body: Feel the raw power of an engine built by enthusiasts, for enthusiasts. We combine cutting-edge machining with decades of hands-on experience to deliver engines that don't just perform—they inspire. Explore our range of Chevy, Ford, and LS crate engines and discover the Smeding difference. (Tone: Passionate, Quality-Focused, Authoritative)