Brand Tone

Professional, Experienced, and Reliable

Brand Values

• •Expertise and Knowledge
• •Quality and Durability
• •Customer-Centric Service
• •Reliability and Trust

Best Practices

• •Prioritize Expertise Over Sales-Speak: Always lead with knowledge. Instead of saying "Best pumps for sale," write "How to Choose the Right Pump for Your Pool Size and Usage." This reinforces your role as an expert guide.
• •Use a Direct and Confident Voice: Avoid hesitant or overly casual language. State facts clearly and professionally. For instance, use "Our process ensures a leak-free result" instead of "We hope you'll love our pools."
• •Highlight Longevity and Experience: Regularly integrate mentions of the company's long history and the staff's experience into testimonials, "About Us" content, and project case studies to build trust.
• •Maintain a Consistent Visual Brand: Ensure all photos of projects and products reflect the high quality and professionalism the brand stands for. Use clear, high-resolution images of pristine pools and clean installations.
• •Focus on the Customer's End-Goal: Frame the benefits around the customer's dream and peace of mind. The copy should reflect that Smeby's is not just selling a product, but delivering a complete, worry-free lifestyle enhancement.

Social Perception

Perceived as a serious, professional, and established company, Smeby's targets customers who value expertise and long-term service. Positive, albeit limited, public feedback with no significant negative reviews, indicating customer satisfaction and trust within the industry.

Copy Examples

• •With over 30 years of experience, we don't just build pools – we build peace of mind. Start your pool dream with Smeby's, where knowledge and quality meet.
• •From the first inspection to the first swim – we are with you all the way. See the transformation for the Hansen family, who are now enjoying a custom spa oasis in their own garden. Our team managed the project from A to Z to ensure a perfect result. Do you have a dream? Let us make it real. #Smebys #PoolDream #Quality
• •Our 'Next Generation' circulation pump with Inversilence® technology is designed for maximum power and minimal noise. Reduce energy consumption by up to 75% and enjoy the silence. An investment in quality that lasts, season after season. See technical specifications and order in our store.
• •Smeby's: Agreed price. Agreed time. Always quality. Your professional partner for pools and spas.
• •Proper water treatment is the key to a safe and clear pool. As a member of the Norwegian Pool and Spa Technical Association, we are sharing our best advice for optimal water quality. Here are 3 simple steps you can follow to ensure a trouble-free swimming season.