Brand Tone

professional, sophisticated, and partnership-oriented

Brand Values

• •Quality and Craftsmanship
• •Partnership and Empowerment
• •Heritage and Expertise
• •Innovation and Efficiency
• •Passion for Fashion

Best Practices

• •Always Speak Partner-to-Partner
• •Lead with Sophistication and Quality
• •Balance Heritage with Innovation
• •Maintain a Professional & Supportive Tone
• •Focus on the "Why" for the Retailer

Social Perception

Perceived as a Trusted Distributor, Curator of Style, and Supportive Partner, primarily by its B2B audience.

Copy Examples

• •Stock your boutique with the effortless elegance of Milan. Our new Angela Mara collection blends luxurious fabrics with timeless design, curated to delight your customers. Partner with us to bring Italian sophistication to your store. Explore the collection on our B2B platform today. #SMDFashion #B2Bfashion #WholesaleStyle #AngelaMara #BoutiqueBuyers
• •Finding the right partner is key to breaking into the North American market. For over 50 years, SMD Fashion Group has been that partner for brands seeking growth and visibility. We don't just move products; we build lasting relationships between brands and our network of 500+ premium retailers. Let us tell your story. Contact us to learn about our brand representation services.
• •Hello [Retailer Name], Prepare for the new season with captivating styles your clients will love. The latest collection from Tom & Eva, featuring chic outerwear and sophisticated accessories, is now available for order on the SMD Fashion platform. As your partner in style, we're committed to bringing you trend-forward collections with the quality you trust. Order now for fast, reliable delivery.
• •Your Partner in Fashion Since 1973. We empower retailers with impeccably crafted collections and a seamless wholesale experience. Discover the SMD difference. [Button: Browse Brands]
• •Tired of the endless search for unique, high-quality inventory? SMD Fashion Group is your trusted partner, offering curated access to premier fashion brands. From timeless classics to the latest trends, our collections are designed to make your boutique flourish. Sign up for a wholesale account and experience our personalized service. #FashionWholesale #RetailSuccess #B2BStyle