Brand Tone

Professional and Scientific, Caring and Trustworthy, Quality-Conscious, Innovative, Solution-Oriented

Brand Values

• •Health & Well-being
• •Scientific Integrity
• •Natural Solutions
• •Quality
• •Accessibility
• •Innovation
• •Ethical Practices
• •Customer Focus

Best Practices

• •Reinforce the brand's commitment to honourable pricing and natural, safe ingredients.
• •Highlight Quality and High Standards: Consistently refer to the HIGH standard SMCR Laboratories sets for its products.
• •Be Solution-Oriented: Frame product descriptions and benefits around solving customer problems or meeting their health needs, reflecting the brand's origin story.
• •Emphasize the expertise of healthcare professionals (pharmacists, nutritionists) and scientifically-proven products.
• •Showcase the innovative approach to wellness technologies and product innovations, especially individualized evidence-based ingredients.

Social Perception

A trusted and reliable provider of high-quality, scientifically-backed health and wellness solutions, driven by a commitment to ethical practices and customer well-being.

Copy Examples

• •Our vision for a world enlightened with well being drives us to continuously innovate.
• •i, by SMCR Laboratories, offers dermatologist-recommended skincare formulated with individualized, evidence-based ingredients.
• •We focus on what truly benefits your health, bringing you closer to optimal well-being.
• •SMCR Laboratories: Delivering scientifically-proven products to improve your well-being.
• •Experience the difference with our natural solutions and honourable pricing.