Brand Tone

enthusiastic, clever, and solution-oriented

Brand Values

• •Innovation
• •Convenience
• •Value

Best Practices

• •Prioritize Transparency Above All: The core issue is a disconnect between promises and reality. Copy must be 100% accurate. If a product ships from overseas and takes 4-6 weeks, state it clearly on the product page, not hidden in a separate shipping policy. Under-promise and over-deliver.
• •Establish a Verifiable Social Proof System: The current perception is shaped by negative external reviews. The brand must invest in a verified, third-party review system on its own site (like Yotpo or Stamped.io). This shows confidence and a willingness to be held accountable.
• •Create a Human-Centric "About Us" Page: The current site lacks personality and trustworthiness. Share a real story. Who is behind SmashingFinds? Why did they start it? A genuine narrative, even a simple one, can create a human connection that is currently absent and builds a foundation of trust.
• •Shift Copy from "Miracle" to "Helpful": The current copy often implies miraculous, instant results. This language fuels skepticism. Tone it down to be more realistic and helpful. Instead of "Erase Wrinkles Instantly," try "Helps reduce the appearance of fine lines with consistent use."
• •Invest in Proactive Customer Service and Make it a Marketing Point: The biggest brand killer is poor service. Before writing more clever copy, fix the service. Then, make that a cornerstone of the brand's identity. Use copy like: "Questions? Our team responds within 24 hours. Always." or "Not happy? Our simple, no-hassle return process has you covered." This promise, if kept, will slowly but surely begin to counteract the negative perception.

Social Perception

The social perception of SmashingFinds is overwhelmingly negative. The brand is widely viewed by past customers as a scam or a fraudulent online store, with frequent complaints about non-delivery, poor product quality, and non-existent customer service. This has created a powerful online narrative that undermines its intended branding.

Copy Examples

• •Stop searching, start solving. Our PowerScrub Pro gets into every nook and cranny, cutting your cleaning time in half. Your weekend just got twice as long.
• •Why just cover up dark spots when you can correct them? Our new Lumina-C Serum works to reveal your brightest, most even skin tone. Get ready to glow with confidence.
• •Your garden deserves better than broken nails and sore fingers. Slip on the GardenClaw Gloves and dig, plant, and prune like a pro. Unleash your inner green thumb!
• •At SmashingFinds, we hunt for the 'Why didn't I think of that?' products so you don't have to. Discover your next favorite thing today.
• •💥 A Smashing Deal Inside! 50% Off Our Top Problem-Solvers.