Brand Tone

Simple & Direct, Confident & Reassuring, User-Centric & Friendly, Modern & Innovative, Slightly Playful/Creative

Brand Values

• •Simplicity
• •Efficiency & Speed
• •Generosity
• •Security & Trust
• •User Empowerment
• •Sustainability/Eco-consciousness
• •Creativity & Innovation

Best Practices

• •Prioritize Clarity and Simplicity: Always communicate in a way that is easy to understand, avoiding overly technical jargon. Reflect Smash's core value of simplicity in your language.
• •Emphasize User Benefits, Not Just Features: Connect every feature back to how it helps the user.
• •Maintain a Confident, Yet Approachable Voice: Be sure of your service's capabilities but always sound helpful and human. Avoid arrogance.
• •Incorporate Visual Language: When appropriate (social media, blog), use language that evokes the creativity and professionalism of your target audience.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, blog, social media, email communications, and customer support interactions is aligned. This builds trust and a strong brand identity. Develop internal guidelines if necessary.

Social Perception

Reliable Alternative, User-Friendly, Good Value, Innovative, Responsive Support

Copy Examples

• •Big Files? No Sweat. Send limitless creativity with Smash.
• •Stop letting file size limits cramp your style. 🖼️ With Smash, send your full-resolution masterpieces, effortlessly. Link in bio to send something amazing (and big!) today. #FileSharing #CreativeWorkflow #LargeFiles #NoLimits
• •Simplify Your Team's Large File Transfers with Smash
• •Your Files, Secured and Delivered. We protect your work with robust encryption and give you control with password-protected links, so you can share with confidence.
• •Beyond Mb to Gb: Why Smash is the Go-To for Creatives Who Think Big (And Send Bigger).