Tono de Marca

Helpful & Informative, Accessible & Encouraging, Quality-Conscious & Trustworthy, Aspirational & Stylish

Valores de Marca

• •Ease of Use/Simplicity
• •Quality & Durability
• •Customer Satisfaction & Support
• •Innovation
• •Accessibility/Affordability (in terms of overall project cost)

Mejores Prácticas

• •Prioritize "Easy" and "Effortless": Continuously reinforce the simplicity of the product. Use words like "easy," "simple," "quick," "hassle-free," "effortless," and phrases like "install in minutes" or "no special tools needed."
• •Highlight Quality and Durability: Use terms like "premium," "high-quality," "durable," "long-lasting," "guaranteed to stick," "resistant to heat and humidity" to build trust and justify the product's value.
• •Be Encouraging and Empowering: Address the DIYer directly. Use an uplifting and supportive tone that suggests they *can* achieve great results, regardless of experience. Phrases like "you can do it," "transform your space with confidence."
• •Focus on the Transformation/Benefit: Don't just sell tiles; sell the beautiful new kitchen, the stylish bathroom, the upgraded living space. Use descriptive language that paints a picture of the end result.
• •Maintain a Helpful and Approachable Voice: Whether it's on the website, social media, or in customer service, ensure the language is friendly, clear, and ready to assist. Avoid overly technical jargon unless explaining a specific benefit (like the Gel-O technology).

Percepción Social

Positive for DIYers & Renters, Good Quality Alternative, Convenient & Time-Saving, Empowering, Generally Trusted

Ejemplos de Copy

• •Headline: "Your Dream Kitchen Backsplash: Stunning, Simple, Smart Tiles." Body: "Tired of your outdated kitchen? Achieve a luxurious new look in an afternoon! Our premium self-adhesive Smart Tiles are easy to install, incredibly durable, and designed to impress. No grout, no mess, just gorgeous results. Explore our collections and start your transformation today!" Call to Action: Shop Now & DIY Your Dream!
• •Headline: "Bathroom Refresh? It's Easier Than You Think!" Body: "Create a stylish sanctuary with Smart Tiles. Our water and humidity-resistant peel-and-stick tiles are perfect for bathroom backsplashes (outside the shower!). Choose from a wide range of beautiful designs and enjoy a hassle-free upgrade that lasts. Quality you can see and feel." Call to Action: Discover Bathroom Styles
• •Headline: "Small Change, Big Impact. The Smart Tiles Promise." Body: "Unlock your home's potential with the original self-adhesive tiles. Designed in North America and trusted by DIYers worldwide, Smart Tiles offer unmatched quality and effortless installation. Get inspired and see how easy it is to make a statement." Call to Action: View Our Gallery
• •Headline: "Don't Just Renovate, Innovate! With Smart Tiles." Body: "Why wait for a contractor? Our innovative peel-and-stick tile system empowers you to transform any room with confidence. Durable, heat-resistant, and with a stunning 3D effect, Smart Tiles deliver a professional finish, every time. What will you create?" Call to Action: Learn How to Install
• •Headline: "Your Kendal Home Deserves the Best. And So Do You!" Body: "As your local, family-run tile experts since 1999, Smart Tiles UK in Kendal is here to help you find the perfect, easy-to-install tiles for your next project. Visit our showroom or browse online for premium quality and friendly advice you can count on." Call to Action: Visit Us or Shop Online