Brand Tone

Friendly, Approachable, Value-Oriented, Trustworthy, Australian

Brand Values

• •Customer Satisfaction
• •Affordability/Value for Money
• •Quality
• •Convenience
• •Supporting Australian Business

Best Practices

• •Use friendly and welcoming language in all communications.
• •Highlight the value proposition of products by emphasizing affordability and quality.
• •Reinforce trust by mentioning the company's long-standing online presence and satisfaction guarantee.
• •Clearly state that the business is Australian to appeal to local customers.
• •Incorporate customer testimonials and reviews to build credibility.

Social Perception

A reliable and friendly Australian online store that provides quality products at affordable prices, focusing on customer satisfaction and convenience.

Copy Examples

• •"Hi there! Thanks for checking out Smart Sales Australia. We're always happy to help! (potentially the most friendliest reply you have ever received from a Support Agent!)"
• •"Looking for cool, high-quality, and affordable products? You've come to the right place!"
• •"Enjoy free delivery with tracking across Australia on all orders."
• •"We're an Australian business with over 10 years of experience in online retail. Your satisfaction is 100% guaranteed!"
• •"Discover the coolest, best quality, and most affordable products at Smart Sales Australia. Shop now and experience the difference!"