Brand Tone

Helpful, Informative, and Aspirational

Brand Values

• •Convenience
• •Innovation
• •Accessibility/Democratization of Technology
• •Security & Peace of Mind
• •Modern Living/Lifestyle Enhancement

Best Practices

• •Develop a Brand Voice Guide: Document the identified brand tone (Helpful, Informative, Aspirational) with clear do's and don'ts. Include examples of phrases and words that align with this tone and those to avoid. This ensures everyone creating content is on the same page.
• •Prioritize "You" and "Your": Address the customer directly (e.g., "Your Smart Home," "Simplify your life"). This makes the copy more personal, inviting, and aligns with the "Tu Hogar Inteligente" concept.
• •Focus on Benefits, Not Just Features: While mentioning product features is necessary, always tie them back to how they improve the customer's life – emphasizing convenience, security, or enhanced lifestyle. For example, instead of "Wi-Fi enabled camera," say "Keep an eye on your home from anywhere with our Wi-Fi enabled camera, bringing you peace of mind."
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain concepts in a way that is easy for a non-expert to understand. This reinforces the "accessible" and "helpful" aspects of the brand tone. If technical terms are necessary, provide brief explanations.
• •Be Consistent Across All Channels: Ensure the brand tone is maintained whether it's a website product description, a Facebook post, an Instagram caption, or a YouTube video script. While the style might adapt slightly to the platform (e.g., more emojis on social media), the core tone should remain consistent. Regular review of content across platforms can help maintain this consistency.

Social Perception

Emerging Player with Positive Interest, Need for Trust & Education, and Price Sensitivity

Copy Examples

• •Headline: Step into the Future: Your Smart Home Awaits. Body: Tired of the same old routine? Imagine a home that adapts to you. Control your lights, secure your space, and simplify your life with Smart Live MX. It’s not just smart; it’s your life, enhanced. Explore our easy-to-use devices today! Tone: Aspirational, Helpful.
• •Headline: Smart Security, Simpler Than Ever. Body: Protecting your home shouldn't be complicated. With Smart Live MX, gain peace of mind with intelligent security solutions you can control from anywhere. Easy setup, reliable performance. Your family's safety, intelligently managed. Tone: Informative, Reassuring.
• •Headline: Unlock a Smarter Lifestyle. Effortlessly. Body: Welcome to the convenience of a connected home. From voice-controlled lighting to automated routines, Smart Live MX makes advanced technology accessible and enjoyable. Elevate your everyday – the smart way! Tone: Aspirational, Accessible.
• •Headline: Your Home, Your Rules. Automated. Body: Why just live in your home when you can command it? Smart Live MX offers the tools to personalize your living space, making it more responsive, efficient, and uniquely yours. Discover the power of smart living today. Tone: Empowering, Innovative.
• •Headline: Questions About Smart Home Tech? We Make It Easy! Body: Diving into the world of smart homes? Our friendly team at Smart Live MX is here to guide you. Find everything you need to create "Tu Hogar Inteligente," backed by clear tutorials and support. Let's build your smart future, together! Tone: Helpful, Friendly, Supportive.