Brand Tone

Helpful & Supportive, Professional & Knowledgeable, Australian & Trustworthy, Empowering & Encouraging, Value-Oriented, Enthusiastic & Engaging

Brand Values

• •Quality: Commitment to high-quality materials, specifically "Genuine, 100% Australian Made COLORBOND Steel" and products "built tough to withstand Australian conditions."
• •Customer Focus & Support: Providing excellent customer service from design to post-installation support is a recurring theme in reviews and their own messaging. They aim to make the install process "as simple and enjoyable as possible."
• •Empowerment & DIY Ethos: Enabling customers to improve their own homes with easy-to-install, comprehensive kits. They state, "Our SMARTKITS are designed with the everyday D.I.Y’er in mind."
• •Australian Made & Integrity: Proudly supporting Australian manufacturing and jobs, and operating with "Aussie know-how & Aussie integrity."
• •Value for Money: Offering affordable solutions that enhance lifestyle and property value.
• •Innovation & Adaptability: Continuously updating design software and installation guides, and offering customizable solutions. They also provide extra materials in kits to handle minor on-site adjustments.

Best Practices

• •Emphasize "Aussie Made" and Quality Materials: Consistently highlight the use of genuine Australian COLORBOND® steel and the durability of the products, reinforcing trust and local support.
• •Maintain a Helpful and Supportive Voice: Ensure all communications, from website FAQs to social media replies and customer service interactions, are friendly, approachable, and focused on helping the customer succeed with their DIY project.
• •Showcase Real Customer Success: Regularly feature customer testimonials, project photos, and videos (like the "I Built It Smarter" entries) to provide social proof and inspire potential DIYers. This reinforces the empowering and achievable aspects of the brand.
• •Balance Professionalism with DIY Encouragement: While highlighting their building expertise and the quality of engineering, always bring the message back to how this makes the DIY process easier and more reliable for the average person.
• •Be Transparent and Informative: Clearly communicate product features, what’s included in the kits, the ordering and delivery process, and provide accessible support resources (guides, videos). This builds confidence and manages customer expectations.

Social Perception

Highly Positive Customer Experiences, Trusted Supplier, Enabler of Home Improvement, Quality Australian Products

Copy Examples

• •Headline: Build Your Aussie Dream: Quality DIY Patios, Made Easy. Body: Ready to transform your outdoor space? SmartKits Australia delivers top-quality, Australian-made COLORBOND® steel patio kits right to your door. Our easy-to-follow guides and expert support mean you can build it smarter, not harder. Get your obligation-free quote today!
• •Headline: Don't Just Renovate, Elevate! SmartKits DIY Decks Add Real Value. Body: Imagine relaxing on a stunning new deck, built by YOU! With SmartKits, it's simpler than you think. Our pre-fabricated, high-strength steel deck kits come with everything you need. Add lasting value and lifestyle to your home the smart way. Explore designs now!
• •Headline: Your Car Deserves the Best (And So Does Your Weekend!) Body: Protect your pride and joy with a durable SmartKits carport. Made from genuine Aussie COLORBOND® steel, our DIY kits are designed for easy assembly. Spend less time building, more time enjoying. Fast delivery Australia-wide!
• •Headline: From "Oh No!" to "Patio Pro!" – We're With You Every Step. Body: New to DIY? No worries! SmartKits Australia offers more than just premium kits; we provide unmatched support. With 20+ years of building know-how, detailed video guides, and a friendly team ready to help, your dream outdoor area is within reach. Let's build it together!
• •Headline: EOFY Smart Savers! Lock in 20% Off Your Dream Outdoor Kit! Body: Upgrade your lifestyle for less! This End of Financial Year, get a massive 20% OFF all SmartKits patio, carport, and deck kits. Plus, secure your order with just a 10% deposit. Genuine COLORBOND® steel, Aussie-made quality, built by you. Offer ends June 30! Don't miss out!