Brand Tone

Helpful & Supportive, Personal & Friendly, Reliable & Trustworthy, Passionate

Brand Values

• •Customer Care/Service
• •Quality
• •Reliability & Diligence
• •Community/Support for Artisans
• •Tradition & Experience

Best Practices

• •Emphasize the "Family" and "Personal Touch": Consistently use language that reflects a caring, small-town business. Phrases like "we're here for you," "our family to yours," or "personally selected."
• •Speak as a Fellow Artisan: Use "we" when talking about the passion for crafts, showing understanding and shared enthusiasm (e.g., "We know how important the right tool is...").
• •Highlight Reliability and Care: Reassure customers about the quality of products, careful packaging, and responsive service in product descriptions, FAQs, and shipping information.
• •Share Knowledge and Inspire: Continue creating blog content or tips that provide genuine value to crafters, reinforcing the "inspiration" aspect of the brand mission.
• •Maintain Authenticity: Avoid overly corporate or slick marketing jargon. The current tone is down-to-earth and trustworthy; preserve this authenticity in all communications. If expanding to new social platforms, carry this genuine voice over.

Social Perception

Highly Positive among its Niche, Specialized Supplier, Limited Broader Awareness, Trustworthy Online Retailer

Copy Examples

• •Welcome to Smartisans – your family-run haven for crafting excellence since 2003. We're more than just a supplier; we're fellow artisans dedicated to bringing you the finest tools, materials, and a touch of small-town care with every order.
• •Feel the difference with ChiaoGoo. Beloved by knitters worldwide for their smooth joins and flexible cables, these needles are a smart artisan's dream. We carefully pack and quickly ship your new favorite tools, so you can get back to creating what you love.
• •At Smartisans, we believe in the power of a personal touch. Founded by Constance Petersen and run with Lynn Torkelson, our family is here to support yours – your crafting family, that is! We answer your calls, pack your orders with care, and share your passion for making.
• •Happy Crafting, The Smartisans Family, Your partners in creativity since 2003. [Smartisans.com]
• •Unleash your inner artisan! 🧶✨ Discover premium knitting needles, quilting rulers, and all the inspiration you need at Smartisans. We're a small family business shipping joy (and quality craft supplies!) right to your door. #Smartisans #CraftSupplies #KnittingLove #QuiltingTools #FamilyBusiness