Brand Tone

technologically sophisticated, modern, and professional

Brand Values

• •Innovation & Technology
• •Design & Ambiance
• •Durability & Versatility
• •Eco-Friendliness

Best Practices

• •Lead with Technology: Always highlight the SmartMesh® app control as the primary differentiator.
• •Balance Smart and Green: Emphasize both the cutting-edge technology and the eco-friendly aspects like recyclability and energy efficiency.
• •Use Evocative, Ambiance-Focused Language: Use words like transform, create, illuminate, and enchant to describe the user experience.
• •Showcase Versatility: Consistently feature images and text that place the products in diverse settings—poolside, on a dinner table, at a corporate event, inside the home.
• •Address Potential Concerns Proactively: Frame the price as an investment in durable, high-quality French design and technology, and provide clear tutorials or support for the app.

Social Perception

Smart & Green is perceived as a premium, design-oriented brand with advanced technological features. Customers are attracted to the modern aesthetic and the novelty of app-controlled, portable lighting. However, this premium perception comes with high expectations, and the brand is sometimes criticized when the user experience (particularly app functionality and battery performance) does not match the high price point.

Copy Examples

• •Your Ambiance, Your Rules. Control light and color from your phone with Smart & Green.
• •Transform your patio into a paradise. Our waterproof, wireless lamps are powered by innovative Bluetooth Mesh technology for seamless control. #SmartAndGreen #OutdoorLighting #SmartHome
• •Engineered in France, the CUBE lamp brings modern elegance and smart technology together. Create dynamic lighting scenes for any occasion with our intuitive app. Weatherproof, durable, and effortlessly stylish.
• •Smart & Green: Unforgettable events, illuminated by intelligent design.
• •Go beyond simple lighting. Discover the freedom of wireless, app-controlled illumination for your home, garden, and pool.