Brand Tone

friendly, creative, and inspiring. It is approachable and relatable, positive, often incorporating humor and encouraging creativity.

Brand Values

• •Creativity and Self-Expression
• •Passion for Education
• •Quality and Personalization
• •Community

Best Practices

• •Embrace a Conversational and Friendly Tone: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and ask questions to encourage engagement.
• •Highlight Creativity and Personalization: Consistently use words like "creative," "unique," "inspired," and "personalized" to reinforce the brand's core values.
• •Speak Directly to Your Niche: Tailor your language to resonate with educators and creatively-minded women. Use relatable humor and references that will connect with this audience.
• •Maintain a Positive and Uplifting Voice: Your copy should be encouraging and inspiring. Focus on the positive aspects of self-expression and the joy of creativity.
• •Be Authentic and Passionate: Let the founder's passion for design and education shine through. Share personal stories and behind-the-scenes content to build a stronger connection with your audience.

Social Perception

Smart Girl's Closet is perceived as a niche, personable brand with a strong connection to the teaching community. Customers view it as a go-to source for unique, high-quality, and relatable apparel and gifts. The direct involvement of the owner adds authenticity and trustworthiness. It is seen as a celebration of a 'unique & personal lifestyle'.

Copy Examples

• •Unleash your inner sparkle! Our new collection is all about celebrating the magic you bring to the world. Perfect for the classroom, the weekend, and every moment in between. Tap to shop your new favorite tee!
• •Fueled by coffee and creativity. We see you, educators, shaping the future one lesson at a time. This one's for you! #TeacherLife #SmartGirlsCloset
• •Make it uniquely yours. Our personalized gifts are designed to tell your story. Create a one-of-a-kind piece for yourself or someone special today.
• •Your style is your signature. At Smart Girl's Closet, we celebrate individuality with pieces that are as unique as you are. What does your closet say about you?
• •Ready, set, CREATE! Our best-selling designs are now on sale. It's the perfect time to stock up on creative tees and gifts that inspire. Don't wait, your new favorite outfit is just a click away!