Brand Tone

Informative, Caring, Trustworthy, Natural & Sustainable

Brand Values

• •Animal Health & Wellbeing
• •Quality & Purity
• •Science & Innovation
• •Sustainability & Eco-Consciousness
• •Customer Satisfaction & Trust
• •Canadian Roots & Grower Partnerships

Best Practices

• •Prioritize Pet Well-being: Always frame benefits in terms of how the product improves the animal's life, health, and happiness. Use empathetic language that resonates with caring pet owners.
• •Educate with Clarity: Explain the science behind camelina oil (Omegas, Vitamin E, anti-inflammatory properties) in simple, accessible terms. Avoid overly technical jargon unless explaining to a more specialized audience (e.g., veterinarians).
• •Showcase Real Results: Leverage authentic testimonials and user-generated content (like the TikTok videos) to build trust and demonstrate the product's efficacy.
• •Emphasize Natural & Sustainable: Consistently highlight the plant-based, non-GMO nature of the product and the sustainable aspects of camelina farming. This appeals to health-conscious and eco-aware consumers.
• •Maintain Transparency & Confidence: Be open about the production process (cold-pressed, Canadian-grown) and confidently stand by the product's quality with initiatives like the satisfaction guarantee.

Social Perception

Smart Earth Camelina oil is perceived as a trusted and effective natural supplement that delivers positive results for pet health, particularly in improving coat and skin condition, mobility, and overall vitality. Customers appreciate its effectiveness in addressing issues like allergies and arthritis, and its perceived value for the results it provides. Growing awareness and reputation are contributing to increased recognition and sales.

Copy Examples

• •Headline: Unlock Your Pet's Natural Vitality with Smart Earth Camelina Oil. Body: Give your furry best friend the gift of health from the inside out. Our 100% pure, cold-pressed Camelina Oil is packed with essential Omega 3s and Vitamin E, promoting a shinier coat, healthier skin, and happier joints. Sustainably sourced and proudly Canadian.
• •Headline: See the Difference: Healthier Skin & Coat, Naturally. Body: Tired of endless itching and dull fur? Smart Earth Camelina Oil, rich in a unique balance of Omegas, helps soothe sensitive skin and brings out a brilliant shine in your dog or horse's coat. Experience the plant-powered difference.
• •Headline: Support Their Golden Years: Joint Health & Mobility with Camelina. Body: Help your aging companion move with ease. Smart Earth Camelina Oil's natural anti-inflammatory properties can support joint health and mobility, so they can keep enjoying their favorite activities. Backed by research, loved by pets.
• •Headline: The Smart Choice for a Healthy Pet: Pure, Potent, Proven. Body: Why Smart Earth? We've dedicated nearly 20 years to perfecting camelina, from seed to supplement. Our non-GMO, Canadian-grown oil offers a superior Omega balance for your horse or dog's optimal health. Trust the experts in camelina.
• •Headline: More Than Just an Oil: It's a Commitment to Their Wellbeing. Body: At Smart Earth, we believe in the power of nature to nurture. Our sustainably produced Camelina Oil is a simple, effective way to support your pet's overall health, from a strong immune system to a happy heart. Try it risk-free!