Tono de Marca

professional, innovative, and educational.

Valores de Marca

• •Innovation and Technology
• •Quality and Precision
• •Education and Empowerment
• •Global Advancement of Dental Care
• •Collaboration

Mejores Prácticas

• •Focus on the "Why," Not Just the "What": Instead of only listing product features, always connect them back to the core values of innovation, quality, and patient care. Explain why a certain technology or material is a step forward for the dental professional.
• •Use a Professional and Authoritative Voice: The copy should be confident and knowledgeable. Avoid overly casual language, slang, or humor. The tone should reflect the scientific and technical nature of the products.
• •Highlight Evidence and Collaboration: Regularly mention the partnership with UNC Charlotte and the research-driven approach. This builds credibility and reinforces the brand's commitment to quality and innovation.
• •Empower the Professional: Frame the products and services as tools that empower dentists and dental technicians to do their best work. The narrative should be about enabling their success and expertise.
• •Maintain a Consistent Visual Identity: The professionalism of the copy should be matched by a clean, modern, and high-quality visual presentation in all marketing materials, from the website to any future social media or advertising campaigns.

Percepción Social

Due to its recent entry into the North American market, direct customer perception in the form of reviews and testimonials is limited. However, the perception of its Brazilian parent company appears positive within its target audience of dental professionals. YouTube content featuring their products, such as resin reviews, suggests that the brand is seen as a provider of high-quality, innovative materials. The association with a major research university like UNC Charlotte is likely to generate a perception of credibility, scientific rigor, and trustworthiness for Smart Dent North America among its target audience. The brand is likely to be perceived as a serious, scientifically-grounded player in the dental technology market rather than just a commercial supplier.

Ejemplos de Copy

• •Precision in Every Print. The Future of Dentistry is in Your Hands. Elevate your practice with Smart Dent North America's advanced 3D printing resins. Engineered for unparalleled accuracy and reliability, our materials empower you to deliver superior patient outcomes. Discover the cutting edge of dental technology.
• •From Lab to Chairside: Innovation That Transforms Your Workflow. Smart Dent North America offers a complete ecosystem of 3D printing solutions, from intraoral scanners to high-performance resins. Streamline your processes, reduce turnaround times, and embrace the efficiency of digital dentistry.
• •Not Just a Product, a Partnership in Your Success. With deep roots in dental innovation and a research partnership with UNC Charlotte, we are more than a supplier. We are your partner in advancing patient care. Join a community dedicated to excellence and education.
• •The Next Generation of Dental Materials is Here. Our biocompatible and durable resins are the result of years of dedicated research and development. Trust in Smart Dent to provide materials that meet the highest standards of quality and safety for your patients.
• •Master Digital Dentistry with Smart Dent Academy. Unlock your full potential with our comprehensive training programs. Whether you are new to 3D printing or an experienced professional, our courses are designed to enhance your skills and keep you at the forefront of the industry.