Brand Tone

Informative, Caring, & Solution-Oriented

Brand Values

• •Health & Well-being
• •Quality
• •Innovation
• •Customer Satisfaction
• •Productivity & Clarity

Best Practices

• •Prioritize 'You' over 'We': Focus on the customer's needs, problems, and how the product benefits them.
• •Educate, Don't Just Sell: Provide genuine value by explaining the 'why' behind the product – the science of blue light, the ergonomics of screen use, etc. This builds trust and authority.
• •Use Empathetic Language: Acknowledge the discomforts of prolonged screen use (eye strain, headaches, fatigue) to show understanding and connection.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain benefits in clear, easy-to-understand terms that resonate with a broad audience concerned about well-being.
• •Be Consistent Across All Channels: Ensure the informative, caring, and solution-oriented tone is reflected in website copy, product descriptions, social media posts, email marketing, and any customer service interactions. A style guide can help maintain this consistency.

Social Perception

The brand aims to be perceived as knowledgeable in the area of visual comfort and eye protection from screens. However, given the multiple businesses operating under the 'Smarpix' name, it is important to consider strategies for clearer market differentiation to avoid customer confusion and ensure marketing efforts reach the intended audience effectively.

Copy Examples

• •Headline: Tired Eyes After a Long Day? Your Screen Might Be the Culprit. Body: Staring at screens doesn't have to be a strain. Our Smarpix blue light filtering screen protectors are designed to reduce eye fatigue, block harmful blue light, and improve your visual comfort, so you can work, play, and connect longer, more comfortably. See clearly, feel better. CTA: Discover Visual Comfort Today!
• •Headline: Unlock Better Sleep. Filter Out Blue Light Before Bed. Body: Is late-night screen time affecting your rest? Smarpix screen filters minimize your exposure to sleep-disrupting blue light, helping you wind down naturally for a more restful night. Invest in your well-being, one screen at a time. CTA: Shop Sleep-Friendly Filters.
• •Headline: Glare Got You Squinting? Experience Crystal-Clear Viewing with Smarpix. Body: Don't let annoying screen glare dim your productivity or enjoyment. Our anti-glare screen protectors enhance clarity and reduce reflections, providing a comfortable viewing experience in any lighting. Protect your eyes and upgrade your view. CTA: Find Your Perfect Fit.
• •Headline: For Work, Study, or Play: Give Your Eyes the Protection They Deserve. Body: In today's digital world, your eyes work hard. Smarpix offers premium screen protection that helps reduce digital eye strain, headaches, and blurriness. Prioritize your eye health without compromising on screen quality. CTA: Learn More & Protect Your Vision.
• •Headline: The Simple Solution for a Healthier Digital Life. Body: At Smarpix, we believe visual comfort is key to well-being. Our easy-to-apply screen filters are a small change that makes a big difference to how your eyes feel every day. Quality, innovation, and your comfort – that's our promise. CTA: Explore the Smarpix Range.