Brand Tone

Sophisticated, elegant, aspirational, direct, and confident, with a focus on luxury, timeless style, quality, and design, sometimes incorporating romanticism through Italian language.

Brand Values

• •Elegance and Simplicity
• •Craftsmanship and Quality
• •Individuality and Daring
• •Modernity

Best Practices

• •Embrace Minimalism: Use concise and impactful language. Let the high-quality visuals of the jewelry do most of the talking.
• •Maintain an Aspirations Tone: The copy should evoke a sense of desire and a connection to a sophisticated lifestyle.
• •Highlight Quality and Craftsmanship: Briefly mention the materials and design philosophy to reinforce the brand's commitment to quality.
• •Engage with a Question: Encourage interaction by asking followers for their opinions or how they would style the pieces.
• •Consistent Hashtag Strategy: Use a mix of branded, product-specific, and trending but relevant hashtags to increase visibility while maintaining brand identity.

Social Perception

Smargiasso is perceived as a high-quality, niche jewelry brand for individuals who appreciate minimalist and elegant design, contributing to a perception of a tasteful and aspirational lifestyle brand.

Copy Examples

• •Simplicity is the ultimate sophistication. Discover the timeless elegance of our new collection. #Smargiasso #ElegantSimplicity #JewelryDesign
• •Elevate your everyday style. Smargiasso offers modern jewelry for the discerning woman. Shop now and enjoy free shipping on your first order. #ModernElegance #WorkwearStyle
• •From boardroom to brasserie. One necklace, endless possibilities. How would you style your Smargiasso? #StyleInspo #JewelryLover #DayToNight
• •Indulge in timeless design. For a limited time, enjoy 20% off our signature collection. The perfect piece awaits. #SmargiassoSale #LuxuryForLess
• •Inspired by the modern woman. Our new collection is a celebration of strength, elegance, and individuality. Be the first to explore the new arrivals. #NewCollection #BeBoldBeYou