Brand Tone

Friendly, modern, and encouraging; smart, simple, and accessible. Straightforward and benefit-driven, avoiding jargon. Positive, aspirational, and community-oriented.

Brand Values

• •Sustainability
• •Community
• •Trust and Security
• •Financial Savviness
• •Simplicity

Best Practices

• •Lead with "Smart": Continue using the "smart" angle (smart for you, smart for the planet, smart choice) as a core pillar of the messaging. It’s positive, concise, and encapsulates the key benefits.
• •Focus on Community and Connection: Frame copywriting around the idea of neighbors helping neighbors. Use words like "community," "share," and "together" to reinforce the collaborative value of the app.
• •Emphasize Trust and Simplicity: Always mention the security features (Vipps, BankID) in copy related to transactions or signing up. Keep the language clear, direct, and free of technical jargon to make the service feel accessible to everyone.
• •Use Benefit-Oriented Headlines: Craft headlines that immediately communicate a clear user benefit (e.g., "Save Money," "Earn Extra Cash," "Reduce Your Footprint"). This appeals directly to user motivations.
• •Maintain a Positive and Encouraging Voice: The tone should always be empowering and optimistic. Avoid fear-based marketing (e.g., "don't waste money") and instead use positive framing (e.g., "make a smart investment"). The voice should feel like a helpful friend offering a good tip.

Social Perception

The social perception is shaped solely by the brand's self-representation on its website, projecting an image of a trustworthy, innovative, and socially responsible Norwegian tech company. However, the lack of an external digital footprint might also lead to a perception of being very small-scale or in early development stages.

Copy Examples

• •Need a drill for the weekend? Rent it from a neighbor. Don't let tools you rarely use collect dust. With Smapp, you can easily rent what you need, right when you need it. Save money, help a neighbor, and make a smart choice for the planet. Download Smapp today!
• •Earn money on your things. Your garage could be a goldmine. Do you have a tent, a pressure washer, or a kitchen appliance you don't use? Rent it out safely and easily with Smapp. We ensure secure payment with Vipps.
• •Smart for you, smart for the planet. Why own when you can rent? Smapp is Norway's new sharing app that makes it easy to reduce consumption and save money. Join the movement for a greener, smarter everyday life.
• •Secure rentals right from your pocket. With BankID verification and secure payments, Smapp is the safest way to rent and rent out. Share more, worry less.
• •What you're missing, your neighbor has. From hiking gear to party dresses. Discover a whole new treasure chest in your neighborhood with Smapp. Rent what you need for a fraction of the price.