Brand Tone

Warm & Friendly, Heartfelt & Sentimental, Craft-Oriented & Authentic, Customer-Centric & Accommodating

Brand Values

• •Family
• •Craftsmanship & Quality
• •Customer Satisfaction
• •Personalization & Uniqueness
• •Creating Lasting Memories

Best Practices

• •Tell Your Story Consistently: Always weave in the "family-owned," "husband and wife duo," and "passion for handmade" narrative across all communications.
• •Use Warm, Emotive Language: Employ words that evoke feelings of love, celebration, timelessness, and cherished memories (e.g., "love story," "precious moments," "timeless keepsake," "crafted with love").
• •Highlight Craftsmanship & Quality: Regularly mention "handmade," "finest materials," "attention to detail," and "Made in the USA" to underscore the quality and care put into each product.
• •Emphasize Customer Support: Highlight the brand's dedication to customer service. Phrases like "Customer service is ready to help" should be a guiding principle.
• •Incorporate Social Proof: Share customer testimonials and reviews that highlight the quality of the product and the brand's excellent service. This not only provides social proof but also aligns with the value of creating items that become part of cherished memories.

Social Perception

Highly Trusted, Reliable, Artisanal & High-Quality, Excellent Communicators

Copy Examples

• •Welcome your loved ones to the beginning of your forever with a sign that speaks from the heart. Let's create a first impression that lasts a lifetime.
• •MADE WITH LOVE IN THE U.S.A.
• •ONLY THE FINEST MATERIALS.
• •CUSTOMER SERVICE IS READY TO HELP.
• •At Small Town Timbers, we’re more than just woodworkers; we’re a husband and wife team, Brandon and Alyssa, pouring our hearts into every piece we create.