Brand Tone

Approachable and Friendly, Customization-Focused, Direct and Informative, Potentially Niche/Community-Oriented, Casual and Engaging (Social Media)

Brand Values

• •Personalization/Customization
• •Customer Service
• •Small Business Identity
• •Community Connection
• •Quality Craftsmanship

Best Practices

• •Always Emphasize "Custom": Continuously highlight the personalized nature of the products. Use words like "your," "customized," "personalized," "unique," "made for you."
• •Maintain a Friendly & Approachable Voice: Use conversational language. Address the customer directly (e.g., "What can we etch for you?"). Keep sentences relatively simple and clear.
• •Showcase the "Smalltown" Charm (Subtly): While not overdoing it, lean into the idea of care, community, and a personal touch that might be associated with a small-town business. Phrases like "crafted with care" or "your neighbors at Smalltown ConnEtchin" can work.
• •Be Clear and Informative: While friendly, ensure the copy clearly explains what the product is, the customization options, and how to order. Avoid jargon where possible.
• •Align Social Media with Core Values: Ensure that even casual social media posts reflect the core values of personalization, quality, and community connection. If using humor or trends, make sure they don't alienate the target audience or contradict the brand's welcoming feel. Regularly review content for consistency.

Social Perception

Helpful and Responsive, Provider of Unique/Custom Goods, Emerging Online Presence, Associated with Specific Interests, Generally Positive

Copy Examples

• •Headline (Website/Social Ad): Your Vision, Beautifully Etched. Create unforgettable, personalized gifts with Smalltown ConnEtchin.
• •Social Media Post (Instagram/Facebook - with a product image): From weddings to 'just because,' we love bringing your ideas to life! ✨ This custom tumbler is heading out to another happy customer. What can we etch for you today? Send us a DM or visit smalltownconnetchin.com!
• •Product Description Snippet: Handcrafted with care in our smalltown shop, each piece is laser engraved to your exact specifications. Because the best gifts are personal.
• •TikTok Video Caption Idea (Showcasing a custom sign): Another custom creation hot off the laser! 🔥 We're all about those personal touches that make a house a home. Got an idea? Let's make it! #customsigns #smalltownshop #laserengraving #personalizedgifts
• •Email Newsletter Subject Line: Make It Memorable ✨ Custom Engraving Ideas from Your Friends at Smalltown ConnEtchin!