Brand Tone

educational, expert, and mission-driven

Brand Values

• •Sustainability and Environmental Responsibility
• •Education and Empowerment
• •Innovation and Leadership
• •Quality and High Performance
• •Customer Support and Expertise
• •Social Responsibility

Best Practices

• •Prioritize Education: Frame product descriptions and marketing materials as opportunities to educate the audience about the benefits of sustainable building and the specific advantages of the products.
• •Showcase Expertise: Use precise, industry-relevant terminology where appropriate, but always explain complex concepts clearly. Highlight certifications, case studies, and expert consultations.
• •Emphasize the "Why": Connect products and practices back to the core mission of sustainability, energy efficiency, and creating healthier living environments. Explain the positive impact on both the planet and the occupants.
• •Be Forward-Thinking: Highlight the innovative nature of the products and the company's role as a leader in the industry. Talk about "next-generation" solutions and "pioneering" efforts.
• •Maintain a Helpful and Empowering Voice: Ensure the language is approachable and supportive, aiming to help customers make confident and informed decisions for their building projects.

Social Perception

Small Planet Supply is generally perceived as a knowledgeable and reputable supplier of high-performance building materials, particularly within the sustainable building and Passive House communities. They are seen as pioneers and educators in the field. Their commitment to sustainability and innovation is a key aspect of their public image.

Copy Examples

• •Headline: Build Smarter, Not Harder. Discover the Future of Energy-Efficient Construction. Body: At Small Planet Supply, we're not just providing materials; we're pioneering a movement. Explore our range of high-performance building solutions and learn how to create healthier, more sustainable spaces for generations to come. Visit our Small Planet University online for free courses.
• •Headline: Achieve Airtightness. Achieve Peak Performance. Body: Unlock the key to superior energy efficiency and indoor air quality with our expertly curated selection of airtight membranes and tapes from leading brands like SIGA. Our specialists are ready to guide you in selecting the optimal solutions for your next project.
• •Headline: More Than Products: A Partnership in Sustainable Building. Body: For over a decade, Small Planet Supply has been dedicated to empowering builders, architects, and homeowners with the knowledge and materials to construct environmentally responsible buildings. We believe in building a better future, one high-performance home at a time.
• •Headline: Breathe Easy with Advanced Ventilation Systems. Body: Ensure optimal indoor air quality and energy recovery with our Passive House Certified HRVs and ERVs from Zehnder and Fresh-r. Our expert team can help you design a ventilation strategy that prioritizes health, comfort, and efficiency. Learn more at an upcoming webinar.
• •Headline: Leading the Charge in Planet-Friendly Construction. Body: From innovative natural insulation like ThermaCork to cutting-edge heat pump technology, Small Planet Supply is your trusted source for materials that reduce environmental impact without compromising performance. Join us in building a sustainable tomorrow.