Brand Tone

Educational & Informative, Professional & Expert-Driven, Passionate & Purpose-Driven, Supportive & Solution-Oriented, Approachable Expertise

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Wellbeing
• •Quality & Performance
• •Education & Knowledge Sharing
• •Innovation
• •Customer Support & Partnership

Best Practices

• •Prioritize Education Over Hard Selling: Frame content around teaching and informing. Explain the "why" and "how" behind products and concepts, positioning sales as a natural outcome of understanding the benefits.
• •Maintain Technical Accuracy with Clarity: While the subject matter is technical, strive to explain complex terms and processes clearly. Use precise language but offer context and avoid unnecessary jargon where a simpler explanation suffices for broader audiences. Define terms when necessary.
• •Emphasize the "Why" (Values): Consistently weave in the core values – sustainability, health, quality, and energy efficiency – into product descriptions, blog posts, and social media updates. Connect product features to these broader benefits.
• •Showcase Expertise Authentically: Use expert voices (internal team, guest specialists) in webinars, blog posts, and videos. Highlight qualifications and experience to build trust and reinforce the professional, knowledgeable aspect of the brand.
• •Foster a Supportive Community: In Q&As, comments, and direct communication, adopt a helpful and solution-oriented tone. Encourage questions and position the brand as a reliable resource for those navigating the complexities of high-performance building.

Social Perception

Specialized & Niche, Knowledgeable Resource, Quality-Oriented, Mission-Driven, For Professionals and Committed Individuals

Copy Examples

• •Headline (Website/Ad): Build Smarter, Breathe Healthier. Discover High-Performance Materials for Your Next Sustainable Project. Body: At Small Planet Supply, we're dedicated to providing the most advanced, eco-friendly building solutions. From airtightness systems to energy recovery ventilation, empower your build with products that care for the planet and its people.
• •Social Media Post (Educational): Did you know a building's airtightness is crucial for energy efficiency AND occupant health? Our SIGA tapes and membranes create a robust barrier against drafts and moisture, ensuring a comfortable, low-energy, and healthy indoor environment. Learn more on our blog! #BuildingScience #Airtightness #HealthyHomes #SustainableBuilding
• •Product Description Snippet (Focus on Performance & Quality): The Lamilux FE Energysave Rooflight: Experience superior thermal performance and natural daylighting. Engineered in Germany for exceptional energy efficiency and durability, it's the intelligent choice for Passive House and Net Zero projects.
• •Email Subject Line (Webinar/Training): Unlock the Secrets to Passive House Ventilation with Our Experts Body Snippet: Join Small Planet Supply for an in-depth webinar on designing and implementing effective Heat Recovery Ventilation systems. Our specialists will guide you through best practices to achieve optimal air quality and energy savings.
• •About Us Snippet (Passionate & Purpose-Driven): We believe a better future is built, not just imagined. Small Planet Supply is more than a supplier; we're your partners in creating buildings that are resilient, healthy, and kind to our small planet. Let's build that future together.