Brand Tone

Nurturing & Supportive, Educational & Informative, Friendly & Approachable, Passionate & Inspiring, Community-Focused

Brand Values

• •Well-being & Mental Health
• •Play-Based Learning & Child Development
• •Inclusivity & Support
• •Handmade Quality & Craftsmanship
• •Connection & Community
• •Empowerment

Best Practices

• •Embrace Empathy: Always approach content with understanding and support, particularly when addressing challenges like mental health or neurodiversity. Use kind and encouraging language.
• •Share Personal (Relatable) Stories: Continue Deanne's practice of sharing personal anecdotes and the 'why' behind products or lessons. This builds authenticity and connection.
• •Prioritize Clarity and Helpfulness: Whether it's a pattern, tutorial, or educational resource, ensure the information is easy to understand, accessible, and genuinely useful to the audience.
• •Foster Community Actively: Encourage interaction by asking questions, responding to comments thoughtfully, and showcasing user-generated content. Make people feel seen and part of the 'mighty' family.
• •Be Passionate and Positive: Let the genuine love for crochet, learning, and supporting others shine through in all communications. An inspiring and positive voice is contagious.

Social Perception

Helpful & Resourceful, Caring & Empathetic, Authentic & Trustworthy, High Quality & Lovingly Made, Community Builder

Copy Examples

• •Facebook/Instagram Post (promoting a new pattern): "New pattern release! ✨ Wrap yourself in calm with our latest [Pattern Name] design. Perfect for mindful moments and cozy evenings. We’ve poured our hearts into making this accessible for all skill levels. Share your progress with #SBKMMakes – we can't wait to see your beautiful creations! Find the pattern on our website [link]. Happy crocheting, lovely people! #CrochetTherapy #HandmadeWithLove #SmallButKindaMighty"
• •Email Subject Line (for a workshop): "Discover the Joy (and Calm!) of Crochet with Us 🧶" Email Body Snippet: "Feeling overwhelmed? Join our upcoming 'Mindful Crochet for Beginners' online workshop. Deanne will gently guide you stitch by stitch, helping you unlock not just a new skill, but a powerful tool for relaxation and self-care. No experience needed, just a willingness to create and connect. Spaces are limited – find your calm here: [link]."
• •Product Description (for a handmade toy): "Meet [Toy Name], the perfect companion for your little one's adventures! Lovingly handcrafted from soft, natural merino wool, this toy is designed to spark imagination and support play-based learning. Each stitch is made with care, creating a durable, huggable friend that helps develop storytelling and social skills. Gift a treasure that’s truly small but kinda mighty. Shop now: [link]. #HandmadeToys #PlayBasedLearning #SBKMEducates"
• •Blog Post Intro (on benefits of crochet for ADHD): "Does your mind often feel like a browser with too many tabs open? You're not alone. For many of us, especially our amazing neurodivergent friends, finding focus and calm can be a daily journey. In this post, we explore how the simple, repetitive motion of crochet can be a surprisingly powerful (and productive!) tool for managing ADHD symptoms and boosting self-esteem. Let's dive in together. #CrochetForADHD #MindfulCrafting #Neurodiversity affirming"
• •YouTube Video Title/Description Snippet (tutorial): "Easy Crochet Heart Tutorial ❤️ Perfect for Beginners & Spreading Kindness!" Description: "Learn to crochet a sweet little heart with Deanne! This step-by-step tutorial is perfect if you're new to crochet or looking for a quick, heartwarming project. These hearts are wonderful for gifting or adding a touch of handmade love to anything. Grab your hook and yarn, and let's create something mighty beautiful together! Questions? Pop them in the comments – we love hearing from you! #CrochetTutorial #BeginnerCrochet #SBKMTutorials"