Brand Tone

Playful, Enthusiastic, and Approachable

Brand Values

• •Sustainability and Eco-Consciousness
• •Uniqueness and Self-Expression
• •Creativity and Connection

Best Practices

• •Embrace Enthusiastic Language: Use upbeat and positive words like "dreamy," "swoon," "fabulous," and "WE LOVE THAT!" to maintain an energetic and passionate voice.
• •Tell the Story of the Pieces: Always highlight the "upcycled," "preloved," or "vintage" nature of the products. Frame it as giving materials a new life and story, which adds emotional value.
• •Use a Conversational, Friendly Tone: Write as if you're talking to a friend. Use questions, casual phrasing ("let's be friends on social"), and a welcoming voice to build community.
• •Incorporate Playful Emojis: Use emojis strategically in social media, emails, and even on the website to add personality and visual appeal that aligns with the brand's fun-loving tone. ✨💖♻️
• •Focus on Customization and Uniqueness: Consistently emphasize the one-of-a-kind nature of the products and the creative freedom offered by The Charm Bar. Use phrases like "perfectly you," "create your own," and "one-of-a-kind token" to appeal to customers' desire for self-expression.

Social Perception

Trendy, independent, and ethical small business, offering an interactive and engaging experience, perceived as a creative outlet for sustainable fashion.

Copy Examples

• •Old treasures, new stories. ✨ We gave this collection of preloved finds a second chance to shine. Which one-of-a-kind piece is calling your name? Tap to shop sustainable style! #UpcycledJewelry #VintageCharms #SustainableFashion #SmallBatchNo3
• •Meet the Vienna Necklace. She’s lived a whole life before, and now she’s ready for her next adventure with you. Lovingly handcrafted from authentic, preloved components, this piece is 100% unique. Wear a story that’s as original as you are.
• •Psst... The Charm Bar just got a vintage restock! 👀
• •Your story, your way. ✨ Book The Charm Bar for your next event and create custom jewelry with your besties. Let's make some memories (and some sparkle)!
• •Tired of the same old jewelry? We get it. At Small Batch No. 3, we create unique pieces from upcycled, preloved treasures. Design your own at The Charm Bar or shop our curated collection. Finally, jewelry with a soul.