Brand Tone

Feminine & Chic, Modern & Timeless, Accessible & Aspirational, Confident & Independent, Friendly & Engaging

Brand Values

• •Quality & Craftsmanship
• •Design & Aesthetics
• •Affordability
• •Functionality/Versatility
• •Authenticity (Amsterdam-inspired)
• •Sustainability (emerging focus)
• •Integrity & Personality

Best Practices

• •Embody the "Confident Amsterdam Woman": Write as if speaking to (or as) the Smaak woman: independent, stylish, discerning, and practical. Use language that is empowering and appreciative of her taste.
• •Balance Chic with Accessibility: Use sophisticated and stylish language, but avoid overly exclusive or pretentious jargon. Highlight both the premium quality and the attainable price point.
• •Highlight Timelessness & Modernity: Emphasize designs that are current and fashionable, yet possess a classic quality that ensures longevity, avoiding overly trendy or fleeting language.
• •Show, Don't Just Tell (Quality & Function): Instead of just saying "high quality," describe the feel of the leather, the thoughtful organization, or how a bag fits into a busy lifestyle. Focus on tangible benefits.
• •Maintain a Consistent Voice Across Platforms: Whether it's an Instagram caption, website copy, or an email newsletter, the core tone – feminine, chic, confident, and inspired by Amsterdam – should be recognizable. Regularly review content to ensure alignment.

Social Perception

Positive for Style and Value, Good Local Reputation, Mixed on Specific Quality Aspects, Growing International Awareness, Sustainability Scrutiny

Copy Examples

• •Amsterdam's Essence. Your Everyday Edge. Discover Smaak Amsterdam: Where timeless design meets the vibrant pulse of the city. Crafted from premium leather, our bags are made for the woman who navigates life with confidence and style. Find your perfect statement piece today.
• •The Art of an Affordable Icon. Who says luxury can't be sensible? Smaak Amsterdam blends coveted design with enduring quality, all within reach. Elevate your look with a bag that’s as smart and resourceful as you are.
• •From Cobblestones to Cityscapes: Your Companion, Smaak. Inspired by the dynamic women of Amsterdam, our bags are designed to move with you. Functional, feminine, and always chic – carry a piece of Amsterdam wherever you go.
• •Meet Your New Favorite. (It's Probably a Smaak.) Soft leather, thoughtful details, and that unmistakable Amsterdam cool. Once you experience a Smaak bag, you'll understand. Quality you can feel, style you'll love.
• •Effortless Style. Consciously Crafted. At Smaak Amsterdam, we believe in beautiful bags that are thoughtfully made. We're on a journey towards greater sustainability, ensuring your style choice is one you can feel good about. Explore our latest collection.