Brand Tone

Professional and Authoritative, Dedicated and Brave, Community-Oriented and Appreciative, Urgent (when necessary), Hopeful and Reassuring, Educational

Brand Values

• •Selflessness and Volunteerism
• •Safety and Prevention
• •Preparedness and Professionalism
• •National Unity and Service
• •Courage and Resilience
• •Responsibility

Best Practices

• •Prioritize clarity and authority in safety messaging.
• •Emphasize the 'Volunteer' aspect.
• •Balance seriousness with hope.
• •Show, don't just tell, dedication.
• •Maintain a tone of gratitude.

Social Perception

Highly Respected and Trusted, Essential, Symbol of National Pride, Reliant on Public Support, Positive Media Portrayal

Copy Examples

• •Headline (Safety Campaign): Iceland's Beauty is Wild. Your Safety is Our Mission. Hike Prepared. #SafeTravelIceland Body: Before you explore the breathtaking landscapes, ensure you're equipped for the unexpected. Check weather conditions, leave your travel plan with us at Safetravel.is, and always carry essential gear. Our volunteer rescue teams are here if you need them, but we'd rather you didn't. Be smart, be safe. Call to Action: Visit Safetravel.is for essential safety tips.
• •Headline (Volunteer Recruitment): Courage. Commitment. Community. Become an ICE-SAR Volunteer. Body: Every rescue, every prevented accident, starts with someone like you. Slysavarnafélagið Landsbjörg relies on dedicated volunteers to keep Iceland safe. We provide the training, you bring the heart. Ready to make a difference? Call to Action: Learn more about volunteering at landsbjorg.is/volunteer.
• •Headline (Fundraising Appeal): Their Bravery Runs on Your Support. Donate to ICE-SAR. Body: Our volunteer rescue teams are on call 24/7, in all conditions, saving lives across Iceland. From treacherous mountains to stormy seas, they answer the call. But they can't do it alone. Your donation fuels our missions, equips our heroes, and helps bring everyone home safely. Call to Action: Support our lifesaving work: landsbjorg.is/donate.
• •Headline (Social Media Post - After a successful rescue): Mission Accomplished. Thanks to the dedication of our incredible volunteer team [Team Name, if appropriate] and the resilience of those we assist. We're grateful everyone is safe tonight. #ICESAR #Volunteers #IcelandRescue Body: (Brief, non-sensitive detail about the operation or a general statement about preparedness). Remember to always check conditions before heading out. Your safety is our priority.
• •Headline (Awareness for Fireworks Sale): Light Up Your New Year Safely & Support Iceland's Heroes! Body: When you buy your New Year's fireworks from Slysavarnafélagið Landsbjörg, you're not just getting a spectacular show – you're funding a year of lifesaving missions. Celebrate responsibly and help us continue our vital work. Call to Action: Find your nearest sales point: [Link] #Áramót #Flugeldar #SupportICESAR