Brand Tone

Enthusiastic, Passionate, Fun, Playful, Approachable, Friendly, Conscious, Purposeful, Trendy, and Nostalgic

Brand Values

• •Sustainability: Making sustainable fashion accessible by promoting pre-loved clothing.
• •Uniqueness & Individuality: Offering one-of-a-kind vintage pieces that allow customers to express personal style.
• •Quality: Hand-picking items for their condition and character. Customers frequently praise the quality.
• •Accessibility/Affordability: Aiming to make vintage fashion available to everyone, with items noted as reasonably priced.
• •Joy & Creativity: "Delivering a life of colour through a unique range of products, emphasizing creativity and fun."
• •Customer Satisfaction: Indicated by quick dispatch, items matching descriptions, and positive service experiences.

Best Practices

• •Embrace Enthusiasm & Positivity: Use exclamation points appropriately, upbeat adjectives (e.g., vibrant, awesome, dreamy, cozy), and a generally optimistic framing. Let the genuine passion for vintage shine through.
• •Keep it Playful & Approachable: Incorporate relevant emojis (especially on social media), use a conversational style (contractions like "it's," "you've"), and don't be afraid of a bit of lighthearted fun in descriptions or captions. Address the audience directly (e.g., "Which one would you choose?").
• •Highlight Key Values Subtly: Weave in mentions of sustainability, uniqueness, and the story/character of items naturally rather than making every post a lecture. For example, "Wear a piece of history" or "Give this gem a new life."
• •Use Nostalgic & Descriptive Language: Evoke the eras of the clothing (e.g., "rad 80s print," "classic 90s fit"). Use descriptive words that appeal to the senses and highlight what makes each piece special (e.g., "buttery soft fleece," "intricate embroidery").
• •Maintain Visual & Verbal Cohesion: Ensure the tone of the copy matches the visual style of the photography and branding. If the images are bright and fun, the copy should reflect that. Use consistent hashtags that reinforce brand identity and values like #SlushVintage, #SustainableStyle, #VintageFinds.

Social Perception

Trusted, Reliable, Source of Unique Finds, Good Value, Fashionable, On-Trend, and Positive Community

Copy Examples

• •(Instagram caption for a colorful 90s windbreaker): "⚡️JUST DROPPED ⚡️ Throw it back to the 90s and turn heads in this vibrant vintage windbreaker! Perfect for festival vibes or just brightening up a grey day. Sustainable style never looked so fun! Tap to shop before it’s gone! #SlushVintage #90sFashion #SustainableStyle #VintageFinds #ColourPop"
• •(TikTok video description showing various cozy vintage jumpers): "Sweater weather is CALLING! 🍂 We’ve handpicked the cosiest, most unique vintage jumpers to keep you warm and stylish all season. Which one is your fave? Let us know! 👇 #SlushVintage #VintageJumper #CosyVibes #AutumnFashion #UniqueStyle #SustainableFashion"
• •(Facebook post announcing a sale): "🎉 TREAT YOURSELF! 🎉 Our big vintage sale is ON! Snag those unique pieces you’ve been eyeing at a dreamy price. Good for your wardrobe, even better for the planet! Shop consciously, dress uniquely. Link in bio! #SlushVintageSale #VintageClothing #EcoFashion #SaleTime #UniqueFinds"
• •(Website banner for new arrivals): "Freshly Picked & Full of Character ✨ Dive into our latest drop of hand-selected vintage treasures. Each piece has a story, ready for its next chapter with you! #NewArrivals #SlushVintage #VintageFashion #StoryOfClothes #ShopSustainable"
• •(Email subject line for a newsletter): "🌈 Psst! Your Next Favourite Vintage Piece Just Landed..."