Brand Tone

relaxed, confident, and culturally authentic

Brand Values

• •Community and Belonging
• •Authenticity and Self-Expression
• •Local Pride
• •Nostalgia and Cultural Homage

Best Practices

• •Embrace Casual Language: Use a conversational and approachable tone. Avoid overly formal or corporate language. Phrases like "y'all," "dope," and "vibe" can be used authentically.
• •Lean into Houston-Specific References: Continue to name-drop Houston landmarks, cultural figures, and slang. This reinforces the brand's authenticity and resonates with the target audience.
• •Tell a Story: Frame products not just as items for sale, but as artifacts of Houston culture. Explain the inspiration behind designs, connecting them to the city's history and identity.
• •Foster a Sense of Exclusivity and Community: Use language that makes your followers feel like they are part of an in-the-know group. Phrases like "for those who know" or "IYKYK" can be effective.
• •Keep it Confident and Understated: The "slumped" ethos is one of relaxed confidence. The copy should reflect this—it should be bold but not arrogant, cool but not exclusionary.

Social Perception

legitimate and influential streetwear brand with deep Houston roots; seen as more than just a clothing line, but a creative company that represents Houston's culture; appreciated for its unique designs that blend humor, social commentary, and classic streetwear aesthetics; has successfully cultivated a loyal following that identifies with its 'relaxed, confident attitude' and its celebration of all things Houston.

Copy Examples

• •Rep the H. Our new [Landmark Name] tee is more than just a shirt, it's a piece of the city. Wear it with pride. Live that Slumped life.
• •Stay chill, Houston. New drop incoming. Inspired by the legends that built this city. #SlumpedBoyz #HoustonStreetwear
• •From the block to the boardwalk, our new shorts are made for the Houston heat. Relaxed fit, bold design. It’s a whole vibe. #Slumped
• •Y'all asked. We listened. The [Product Name] is back. Limited stock. Don't sleep on this. #SlumpedBoyz #Htown
• •Two Houston heavyweights, one collection. SLUMPED x [Brand Name]. This is for the city. Coming soon. #HoustonVsTheWorld