Brand Tone

Aspirational, solution-oriented, and reassuring

Brand Values

• •Quality Sleep as Essential
• •Customer Well-being
• •Innovation
• •Community
• •Satisfaction Guarantee
• •Sustainability

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's tone (e.g., aspirational, reassuring, solution-oriented), personality traits (e.g., caring, expert, innovative), core messaging themes (e.g., pain relief, quality of life, sleep science), and a do's and don'ts list for language. Make this accessible to everyone involved in content creation.
• •Focus on "How You Say It": Beyond the message itself, pay attention to the delivery. Use empathetic and understanding language when addressing customer pain points. Employ positive framing to highlight solutions and benefits. Maintain a hopeful and encouraging perspective.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, ad copy, and customer service interactions is uniform. A customer should feel they are interacting with the same brand regardless of the platform.
• •Prioritize Customer-Centric Language: Speak directly to the customer's needs, aspirations, and problems. Use "you" and "your" frequently. Translate product features into tangible benefits that resonate with their desire for better sleep and a healthier life (e.g., "Wake up refreshed and pain-free" instead of just "Made with memory foam").
• •Train and Empower Your Team: Ensure that all team members, especially those in marketing, sales, and customer support, understand and can effectively implement the brand's tone of voice. Regularly review content and provide feedback to maintain consistency and address any deviations.

Social Perception

Customers seeking solutions for sleep issues like neck and back pain are drawn to Slumblr due to its targeted marketing and claims of ergonomic design and pain relief.

Copy Examples

• •Headline: End the Nightly Tussle. Discover Deep, Restorative Sleep with Slumblr. Body: Tired of waking up more exhausted than when you went to bed? Our ergonomic pillows are designed to cradle your body in comfort, aligning your spine and melting away tension. It’s not just a pillow; it’s your nightly recharge. Sleep soundly, live fully.
• •Headline: Your Journey to Pain-Free Mornings Starts Tonight. Body: Imagine waking up refreshed, without that familiar ache in your neck or back. Slumblr’s innovative contour pillows provide the targeted support you need to alleviate discomfort and improve your sleep posture. Take back your mornings, one comfortable night at a time.
• •Headline: Don't Just Dream of Better Sleep. Achieve It with Slumblr. Body: We believe everyone deserves to experience the transformative power of truly restful sleep. That's why we've poured research and care into every Slumblr product. Feel the difference quality sleep makes to your energy, mood, and overall well-being.
• •Headline: The Secret to a More Productive Day? A More Peaceful Night. Body: Unlock your potential with sleep that truly rejuvenates. Slumblr pillows are crafted to provide unparalleled comfort and support, helping you fall asleep faster and stay asleep longer. Invest in your rest, invest in yourself.
• •Headline: Join the Slumblr Community: Where Better Sleep is a Shared Goal. Body: You're not alone in your quest for better sleep. Connect with a community that values rest and discover solutions designed for your ultimate comfort. With Slumblr, you're choosing more than a pillow – you're choosing a better quality of life.