Brand Tone

Creative & Artistic, Relaxed & Laid-back, Youthful & Edgy (with a whimsical twist), Passionate & Authentic, Inclusive & Community-Oriented (implied)

Brand Values

• •Originality & Creativity
• •Self-Expression
• •Passion for Skateboarding
• •Quality
• •Individuality & Non-conformity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., artistic, relaxed, youthful, imaginative), along with do's and don'ts and example phrases. Share this with anyone creating content.
• •Embrace the "Slumber" Lexicon: Continue to creatively and naturally incorporate words and concepts related to sleep, dreams, night, subconscious, and imagination into your copy. Avoid forcing it where it doesn't fit.
• •Stay Visually Consistent: Ensure your copy complements your visual identity. The dreamlike, artistic imagery should be matched by evocative and imaginative language.
• •Speak to Your Niche: Remember who you're talking to – skaters who appreciate unique, artistic expression. Use language and references that resonate with this subculture, while still being infused with the "slumber" theme.
• •Be Authentic and Passionate: Let the genuine love for skateboarding and the brand's unique artistic vision shine through in your writing. Avoid overly corporate or generic language. Share the story and inspiration behind designs when appropriate.

Social Perception

Niche & Unique, Visually Appealing, Emerging & Independent, Relatable (to its target audience), Positive but Limited Mainstream Awareness

Copy Examples

• •Instagram Post (New T-shirt): "Drift into your next session. Our new 'Nocturne' tee just dropped. Crafted for late-night rides and early morning dreams. 🛹🌙 #SlumberSkateCo #DreamOnWheels #SkateApparel"
• •Facebook Ad (General Brand Awareness): "Tired of the same old skate gear? Slumber Skate Co. brings you apparel from the other side of consciousness. Unique designs for those who skate in their own world. Explore the collection. #SlumberSkate #Skatewear #CreativeSkate"
• •Product Description (Hoodie): "Wrap yourself in the 'REM Rider' Hoodie. Built for comfort, designed for the dreamers. Whether you're landing tricks or lost in thought, stay cozy, stay original. #Skateboarding #HoodieSeason #SlumberStyle"
• •Website Banner (Homepage): "Slumber Skate Co: Where Skateboarding Meets the Surreal. Shop the Dream."
• •Email Subject Line (New Collection): "Wake Up to New Drops from Slumber Skate Co. ✨"