Brand Tone

laid-back, youthful, and community-focused with rebellious authenticity

Brand Values

• •Community
• •Passion for Skateboarding
• •Authenticity/Being True to Self
• •Creativity and Design
• •Hyper-focused on Skating
• •Changing Perceptions

Best Practices

• •Use slang and terminology common within the skateboarding community authentically, but avoid overdoing it.
• •Regularly highlight an inclusive "we" and "us," inviting people to join the "crew" or "family."
• •Let the copy be relaxed and informal, but always let the genuine love for skateboarding shine through.
• •Instead of saying "we're creative," showcase unique design inspirations or skater stories.
• •Acknowledge the skater lifestyle and don't be afraid to address common perceptions, turning them into a statement of authenticity.

Social Perception

grassroots, skater-run brand with a strong connection to its local community (Corpus Christi, Texas, after originating in Okinawa, Japan)

Copy Examples

• •Roll with us. Slumber Skate Co. – More than just gear, it's a vibe. Join the crew.
• •They say we're just laid-back. We say we're hyper-focused on what matters: the ride, the community, the freedom. #SlumberSkate
• •Fresh threads, epic sessions. Our latest drop is here to keep you looking good while you own the pavement. Slumber Skate Co. – Skate. Sleep. Repeat (maybe not in that order).
• •From Okinawa roots to Texas streets, Slumber Skate Co. is all about that pure, unfiltered love for skating. Grab a tee and be part of the story.
• •Don't let 'em sleep on your style. Our unique designs are made by skaters, for skaters. Show 'em what Slumber's all about.