Brand Tone

Nostalgic & Playful, Proudly South African, Informal & Friendly

Brand Values

• •Heritage Appreciation
• •Support for Local
• •Uniqueness & Quirkiness
• •Nostalgia
• •Fun & Creativity

Best Practices

• •Use South African slang and expressions authentically. Terms like "lekker," "Mzansi," "Saffa" can be used authentically.
• •Weave in Nostalgia: Frame product descriptions and marketing messages around memories, heritage, and the "good old days." Ask questions that evoke nostalgia.
• •Use descriptive language that is congruent with the brand’s tone. Words like "funky," "coolest," "weird," and "unique" align with the brand.
• •Provide Historical context: Provide context around the South African brands.
• •Engage on social media.

Social Perception

Effective social media engagement is crucial for reinforcing this perception and building a community around shared nostalgia and appreciation for local brands.

Copy Examples

• •Shop now and get a dose of pure South African nostalgia!
• •#Slugha #LocalIsLekker #ProudlySA #NoveltySocks
• •#OrosMan #SaffaVibes
• •Explore our latest arrivals!
• •Shop Funky, Shop Nostalgic, Shop Local.