Brand Tone

Playful and Humorous, Informative and Reassuring, Sex-Positive and Empowering, Direct and Unapologetic (within legal boundaries)

Brand Values

• •Discretion
• •Quality and Safety
• •Sexual Wellness and Positivity
• •Customer Trust
• •Fun and Exploration

Best Practices

• •Embrace the "Slightly Legal" Persona: Consistently lean into the playful, cheeky, yet trustworthy voice. Don't shy away from innuendo, but always balance it with reassurance about quality and discretion.
• •Prioritize Benefit-Driven Language (with a wink): Focus on how the products enhance pleasure, exploration, and confidence. Frame benefits in a way that aligns with the fun, slightly irreverent tone (e.g., "Unlock a new level of 'me time'").
• •Maintain Transparency and Honesty: While the tone is lighthearted, be direct and clear about product materials, usage, and the company's commitment to discretion and safety. This builds crucial trust.
• •Keep it Sex-Positive and Inclusive: Use language that is empowering, non-judgmental, and welcoming to a diverse range of sexualities and preferences. Avoid shame-based or overly clinical language.
• •Create a Style Guide Snippet for "Slightly Legal Toys": Include keywords (e.g., pleasure, explore, discreet, body-safe, fun, cheeky, empower), phrases to use/avoid, and examples of on-brand vs. off-brand messaging to ensure consistency across all communications. For example: *Use:* Witty puns, playful questions, empowering statements, clear safety information. *Avoid:* Vulgarity (unless carefully curated and on-brand for a specific sub-segment), overly technical jargon without explanation, language that shames or pressures.

Social Perception

Niche and Discreet, Potentially Intriguing or Amusing, Limited Mainstream Visibility, Dependent on Trust

Copy Examples

• •Headline for a new product: "Warning: May Cause Extreme Happiness. Explore our latest 'Slightly Legal' arrival – so good, it feels like it should be a secret (but we're bad at keeping those)."
• •Email subject line for a sale: "Your Pleasure Just Got a 'Slightly Legal' Upgrade (and a Discount!)."
• •Social Media Post (if they had one): "Spice up your solo night or duo delight! 😉 Our toys are made with body-safe materials because your 'O' deserves only the best. #SlightlyLegalToys #PleasurePositive #SelfLove"
• •About Us Snippet: "At Slightly Legal Toys, we believe pleasure isn't a guilty secret – it's a human right (and a heck of a lot of fun). We're serious about your satisfaction and safety, even if our name likes to joke around. Discreet shipping, always."
• •Product Description Snippet: "Ready to explore new heights of 'Oh My'? This little wonder is designed for maximum sensation and minimal fuss. Body-safe, easy to clean, and 'Slightly Legal' levels of fun guaranteed."