Tono de Marca

Authentic, passionate, and educational, communicating with a sense of calm and expertise. The language is refined, focusing on sensory experience and quality, accessible yet sophisticated, professional with a personal touch.

Valores de Marca

• •Quality & Purity
• •Nature & Sustainability
• •Passion & Craftsmanship
• •Transparency & Education
• •Community & Connection

Mejores Prácticas

• •Lead with Passion: Every piece of copy should reflect a genuine love for the plant and the cultivation process. Use descriptive, sensory language to convey this passion.
• •Educate, Don't Just Sell: Frame content around sharing knowledge. Position the brand as an expert guide, helping customers make informed choices and appreciate the nuances of CBD.
• •Emphasize "Slow": Consistently weave the philosophy of "slowing down" and mindfulness into the narrative. This is the brand's unique selling proposition and should be present in taglines, descriptions, and stories.
• •Maintain a Refined Aesthetic: The language should match the high-quality, clean aesthetic of the brand's visuals. Use a sophisticated and calm vocabulary. Avoid slang or overly casual language that could dilute the premium feel.
• •Tell the Story of Origin: Regularly remind the audience of the brand's roots. Talk about the Swiss farm, the "seed to flame" process, and the people behind the brand. This builds authenticity and trust.

Percepción Social

Highly positive; perceived as a premium, trustworthy, and artisanal producer of CBD. Praised for quality, aroma, and effects, the brand is seen as sophisticated and lifestyle-oriented, appealing to discerning consumers who value quality over price. The "Slow" philosophy resonates with mindfulness, and there's strong appreciation for their aesthetic and cultivation storytelling.

Ejemplos de Copy

• •Discover the essence of the Alps in every flower. Our Gelato is cultivated under the Swiss sun, nurtured by nature to deliver a symphony of sweet and earthy notes. Experience purity, from our farm to your flame.
• •In a world that never stops, we believe in the power of pause. Slow Weed is more than a product; it's an invitation to find your moment of calm. Unwind, reflect, and savor.
• •Terpenes are the soul of our strains. It's what you smell, what you taste. We cultivate to preserve these delicate compounds, ensuring a richer, fuller experience. Learn more about the art of the terpene on our blog.
• •What does your 'slow' moment look like? Share your ritual with us using #SlowMoments. We're inspired by how our community finds peace and passion in the everyday.
• •A curated experience, delivered. For a limited time, explore our harvest collection and receive a complimentary set of our organic pre-rolls with your order. The perfect introduction to the art of slowing down.