Brand Tone

Authentic, Caring, Eco-conscious, and Mindful

Brand Values

• •Well-being & Health
• •Sustainability & Eco-friendliness
• •Mindful Living & Slowness
• •Quality & Durability
• •Family & Home
• •Aesthetic & Design

Best Practices

• •Highlight core values like family well-being, sustainability, quality, and the joy of a peaceful home into product descriptions, social media posts, and all communications.
• •Focus on the positive impact on their lives and homes.
• •Use storytelling to connect with customers on an emotional level, sharing the brand's journey and commitment to its core values.
• •Maintain consistent visual branding that complements the brand's tone and values, using natural and calming colors, and imagery.
• •Engage with customers authentically on social media, responding to comments and messages in a timely and caring manner, and fostering a sense of community.

Social Perception

Family-oriented brand perceived as providing practical and safe solutions, especially for those with children and seniors, aligned with the "slow living" trend.

Copy Examples

• •Made with sustainable wheat straw, because well-being starts at home.
• •Join the Slow Hour family and dine with peace of mind.
• •Thoughtfully curated dinnerware for a joyful, healthy, and stylish family home.
• •Elevating Family Dining, Mindfully.
• •Sustainable Dining and Lifestyle Choices with Slow Hour.