Tono de Marca

Elegant, Sincere, and Mindful

Valores de Marca

• •Timelessness & Quality
• •Authenticity & Transparency
• •Sustainability & Consciousness
• •Empowerment & Confidence
• •Community

Mejores Prácticas

• •Maintain the Elegant & Sincere Tone: Always use refined, thoughtful language. Avoid slang or overly casual phrasing. Address the customer directly and with respect, as if welcoming them into your studio.
• •Weave in Core Values: Every piece of copy, from a product description to a social media caption, should echo at least one core value—be it timelessness, sustainability, quality, or authenticity.
• •Tell the Story of Craftsmanship: Continuously remind the audience of the brand's unique production story—the family manufactory, the attention to detail, the limited collections. This is a powerful differentiator.
• •Focus on 'Investment' over 'Purchase': Frame the clothing not as a simple transaction, but as a long-term investment in style and quality. Use words like 'invest,' 'curate,' and 'cherish.'
• •Encourage Community: Actively use language that fosters a sense of belonging. Ask questions, invite dialogue, and use inclusive phrases like 'our community of women' to make customers feel like part of the brand's journey.

Percepción Social

The brand is perceived as a niche, premium label for women who are intentional about their fashion choices. The lack of widespread reviews means the brand's reputation is still in its formative stages, relying heavily on its direct-to-consumer narrative and the quality of its products to build a loyal customer base. The perception is that of a thoughtful, high-quality, and perhaps undiscovered gem in the sustainable fashion space.

Ejemplos de Copy

• •Introducing the Autumn/Winter Collection: where timeless design meets the quiet beauty of the season. Each piece is a testament to enduring style, crafted from the finest natural fabrics to accompany you for years to come. Discover essentials that feel like a homecoming.
• •Fashion that feels good, and does good. Our latest collection is crafted using certified deadstock wool, giving beautiful materials a second life. It's our commitment to creating a wardrobe that is both timeless and mindful. #SlovlyStudio #SustainableFashion #TimelessStyle
• •The Sfera Blazer is more than an accessory; it is the cornerstone of a confident wardrobe. Tailored in our family-run workshop from premium wool, its classic silhouette is designed to empower you in every setting, from the boardroom to a quiet evening out. An investment in enduring elegance.
• •Tired of trends that fade? At Slovly Studio, we believe in style that lasts. We create timeless, ecological clothing for the modern woman. Made with care in limited collections. Enjoy 10% off your first investment in a more conscious wardrobe.
• •Why 'Slovly'? Because we believe in the beauty of slowing down. In a world of fast fashion, we choose a different path: one of considered design, quality craftsmanship, and pieces made to be cherished. It's not just about what you wear, but how it's made and how it makes you feel.