Tono de Marca

Passionate, Authentic, and Premium

Valores de Marca

• •Adventure & Passion
• •Craftsmanship & Quality
• •Connection & Memory
• •Authenticity & Community

Mejores Prácticas

• •Always Speak from a Place of Passion: Use active, evocative language that reflects a love for mountain sports. Avoid generic corporate-speak.
• •Highlight Handcrafted and USA-Made: Consistently reinforce the quality and authenticity of the products by mentioning the handcrafted process, natural materials (wood), and Lake Tahoe/USA origin. This justifies the premium positioning.
• •Focus on Memory and Story: Frame the products not as decorations, but as story-telling pieces. Ask questions that prompt customers to reflect on their own experiences. This transforms a purchase into a personal investment.
• •Use a Premium, Yet Approachable Tone: The language should be clean and professional like the website, but also warm and inviting. Simple, confident sentences work best. Respond to reviews and inquiries with a personal and helpful voice.
• •Engage the Community: Continue using community-building language. Ask for opinions on new maps, feature customer photos (with permission), and create content that speaks to the shared identity of skiers and snowboarders. This builds loyalty beyond the product itself.

Percepción Social

High-Quality & Gift-Worthy, Excellent Customer Service, Niche & Specialised

Ejemplos de Copy

• •Jackson Hole, Reimagined. More Than a Map, It’s a Memory. Capture the thrill of Corbet's and the magic of the tram in a handcrafted piece of art. Our new 3D wood map of Jackson Hole is here.
• •Every skier has a home mountain. That one place where the trails feel like old friends. We pour that passion and connection into every handcrafted map we create, right here in Lake Tahoe. Which mountain feels like home to you? #SlopesMountainArt #SkiArt #Handcrafted
• •From the laser-engraved details of your favorite double black diamond to the hand-stained finish of the natural wood, this isn't just a trail map—it's a tribute. A timeless piece to celebrate the adventures that define you. Designed by artists who share your passion for the mountains.
• •The Gift Every Skier Wants to Unwrap. Give the gift of their favorite mountain. Our handcrafted ski resort maps are a unique way to remember their best days on the slopes. Order by Dec. 15th for holiday delivery.
• •Our mission is to create art that resonates with your adventures. We're always adding new resorts to our collection, inspired by the places you love. Don't see your favorite mountain? Let us know. Let's celebrate it together.