Brand Tone

Playful & Fun, Joyful & Positive, Inclusive & Welcoming, Enthusiastic & Engaging, Sensory & Experiential, Slightly Quirky & Creative

Brand Values

• •Joy
• •Play
• •Sensory Exploration & Stimulation
• •Creativity & Imagination
• •Inclusivity & Acceptance
• •Connection
• •Mental Wellness & Stress Relief
• •Learning through Play (STEM)

Best Practices

• •Embrace "Joy" as the Core: Every piece of copy, whether for a product, event, or social media post, should aim to evoke a sense of happiness, fun, and positivity. Use uplifting language and enthusiastic phrasing.
• •Use Playful & Sensory Language: Incorporate words that appeal to the senses (squishy, gooey, vibrant, scented, sparkly, crackly) and maintain a lighthearted, whimsical tone. Don't be afraid of fun puns or made-up "Sloomoo-esque" words where appropriate (e.g., "Sloo-per," "Slimetastic").
• •Stay Inclusive and Ageless: Write for both kids and the "kid-at-heart." Avoid overly childish language while still being accessible and fun. Emphasize that Sloomoo is for everyone.
• •Encourage Interaction & Imagination: Ask questions, invite user-generated content, and frame products/experiences as a gateway to creativity and self-expression. Make the audience feel like active participants in the Sloomoo world.
• •Be Visually Congruent (Even in Text): While this is about copywriting, ensure the energy of the text matches the vibrant, colorful, and dynamic visuals typically associated with Sloomoo. Use emojis appropriately in social contexts to enhance playfulness.

Social Perception

Fun Destination, Innovative & Unique, Therapeutic & Relaxing, High Quality & Creative Products, Instagrammable/Shareable, A Bit Pricey but Often Worth It, Community-Oriented

Copy Examples

• •Social Media Post (Instagram/TikTok): Warning: May cause spontaneous joy! 🎉 Dive headfirst into a world of wiggles, giggles, and gooey goodness. What’s your ultimate slime dream? #SloomooInstitute #SensoryPlay #GetSlimed #JoyfulMoments
• •Product Description (for a new slime): Meet 'Cosmic Cotton Candy Cloud'! 🌌☁️ Float away on a pillowy puff of lavender-scented bliss, swirled with stardust glitter. Perfect for dreamy days and stress-melting moments. Unleash your inner child – you know you want to! #SloomooSlime #CloudSlime #ASMR
• •Website Banner (Promoting DIY Kits): Your Slime Masterpiece Awaits! ✨ Become a slime-ologist in your own kitchen. Our DIY Kits have everything you need to mix, create, and customize the slime of your wildest dreams. Ready to play? #DIYSlime #CreativeKids #SloomooAtHome
• •Email Subject Line (for a promotion): Psst! A Sloo-per Special Treat Is Waiting For You! 🤫
• •Ad Copy (Short & Punchy): Tired of adulting? So are we. 👋 Escape to Sloomoo Institute. Play. Laugh. Slime. Repeat. Book your joy-fix or shop our slimes online! #Sloomoo #Playtime #StressRelief