Brand Tone

elegant, heartfelt, and professional. It balances a warm, personal narrative with sophisticated language, emphasizing craftsmanship and emotional value.

Brand Values

• •Artistry and Craftsmanship
• •Personalization
• •Magic in the Details
• •Family and Passion
• •Creating Memories

Best Practices

• •Use Evocative, Elegant Language: Employ words like "bespoke," "heirloom," "timeless," "artistry," and "unforgettable" to maintain a premium feel. The copy should reflect the quality of the work.
• •Anchor in the "Why": Continuously connect the services back to the brand's core story—the passion for art and the love of family. This narrative is a powerful differentiator that builds an emotional connection.
• •Focus on the Experience, Not Just the Product: Sell the outcome—the "wow" moment for a guest, the timeless memory for a couple, the elevated perception of a brand. The calligraphy or engraving is the medium for a much larger experience.
• •Maintain a Professional, Yet Personal Tone: While the brand is high-end, the founder's personal story is key. Balance sophisticated descriptions with heartfelt captions that reveal the passion behind the craft.
• •Speak Directly to Your Target Audiences: Tailor copy for different clients. Use romantic, story-focused language for engaged couples and ROI-focused, experience-driven language for corporate and brand clients.

Social Perception

perceived as a premium, artistic service, a partner in creating sophisticated and personalized events. The founder's story adds authenticity, making it an investment in unique and memorable experiences.

Copy Examples

• •The art of the unforgettable gift. ✨ Watching a guest’s smile as their new perfume bottle is engraved with a personal message is why I love what I do. Live engraving adds a touch of theatre and a deeply personal keepsake to any luxury event. #LiveEngraving #BrandActivation #LuxuryEvents
• •Your love story, beautifully told. Our custom wedding signage does more than guide your guests—it sets the tone for your entire day. From elegant welcome signs to romantic seating charts, each piece is crafted with heart and precision to become a cherished part of your memories. Let's create a timeless first impression.
• •Subject: An Unforgettable Experience for Your VIPs. Dear [Client Name], At SLM & Design Co., we specialize in elevating brand events through live artistry. Imagine offering your guests a bespoke keepsake, like a hand-engraved item, created on-site. It’s an interactive, luxurious touch that leaves a lasting impression. I would be delighted to discuss how we can bring this unique experience to your next activation.
• •From my family to yours. The name 'SLM' comes from the initials of my children and fiancé—the heart of my inspiration. This business was born from a desire to be more present with them, and I pour that same love and devotion into every piece I create for your special moments. #FamilyFirst #PassionProject #Calligraphy
• •Elegant wedding table inspiration. Hand-calligraphed place cards not only guide guests to their seats, but they also serve as a beautiful, personalized favor. Discover how the magic of details can transform your tablescape. #WeddingInspiration #Calligraphy #LuxeWedding