Brand Tone

Edgy & Rebellious, Confident & Bold, Artistic & Creative, Sensual & Empowering, Approachable & Passionate

Brand Values

• •Self-Expression & Individuality
• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Community & Connection (implied)
• •Comfort & Functionality

Best Practices

• •Embrace Evocative & Sensory Language: Use words that conjure feelings of confidence, rebellion, artistry, and edginess. Think 'slay,' 'sculpt,' 'unleash,' 'darkness,' 'magick,' 'ritual.'
• •Highlight Uniqueness & Craftsmanship: Consistently mention the 'handmade,' 'hand-slashed,' 'made-to-order,' and 'original design' aspects to reinforce the brand's artisanal value.
• •Speak Directly to Your Tribe: Use language and references that resonate with the alternative, festival, and rave communities. Acknowledge their desire for self-expression and individuality.
• •Balance Edge with Empowerment: While the aesthetic is dark and rebellious, the underlying message should be empowering, making the wearer feel confident and authentic. Focus on how the clothes make them feel.
• •Maintain Visual & Verbal Consistency: Ensure that the edgy and artistic tone of the copy is reflected in the visual branding across all platforms. Short, impactful statements often work well, especially on visual platforms like Instagram and TikTok.

Social Perception

A Go-To Brand for Unique, Alternative Fashion, High Quality & Well-Made, Empowering & Confidence-Boosting, Trustworthy & Good Customer Service, Artisanal, Specialized

Copy Examples

• •Unleash your fire. Our new [Product Name] bodysuit, handcrafted to sculpt, stretch, and slay. Dare to be seen. #SlitWeave #HandmadeMagic #RaveReady #AlternativeFashion #OwnYourEdge
• •Carved from darkness, woven with rebellion. Our signature slit weave leggings aren't just worn, they're experienced. Each pair is hand-slashed and crafted in our NY studio, designed for power, comfort, and turning every sidewalk into your stage. Embrace the ritual. #GothStyle #FestivalWear #HandmadeClothing
• •Festival season is calling. Answer it in Slit Weave. Our original designs are handmade to move with you, from sunrise to sunrise. Bold, breathable, and unapologetically you. Shop the collection and craft your killer outfit. #SlitWeaveDesigns #BurnerFashion #RaveOutfits #ExpressYourself
• •Freshly Woven Darkness: New Slit Weave Drops Inside. Descend into our latest collection. Each piece a unique incantation of style and rebellion, handmade with a touch of magick, just for you. Discover your next obsession.
• •POV: You found clothing that matches your soul. 🔥 #SlitWeave #AlternativeStyle #FestivalVibes #HandmadeWithAttitude #GothGlam