Brand Tone

professional, classic, and quality-centric

Brand Values

• •Exceptional Quality
• •Customer Satisfaction
• •Craftsmanship and Tradition
• •Value for Money
• •Experience and Trust

Best Practices

• •Prioritize Quality-Centric Language: Always lead with words that evoke quality, craftsmanship, and premium materials. Use terms like "hand-sewn," "pure silk," "classic design," and "impeccable finish" to reinforce brand values.
• •Maintain a Professional Voice: Avoid overly casual language, emojis, or slang in all official communications, including social media. The tone should remain respectful, confident, and knowledgeable.
• •Emphasize Tradition and Timelessness: Frame products not as fleeting trends but as enduring style investments. Use copy that speaks to classic elegance and long-lasting appeal.
• •Be Direct and Informative: Provide clear, concise, and helpful information. Whether describing a product or explaining a policy, the language should be straightforward and build trust through transparency.
• •Center the Customer's Experience of Quality: Write copy that connects the product's features (e.g., silk material) to the customer's benefit (e.g., a perfect knot, a confident appearance). The narrative should focus on how the brand's commitment to quality directly enhances the customer's style and experience.

Social Perception

reliable and specialized retailer of high-quality men's accessories

Copy Examples

• •Experience the pinnacle of classic style with our Midnight Blue Silk Tie. Hand-sewn from 100% pure silk, this piece features a rich texture and a subtle sheen that catches the light with refined grace. Its versatile 7cm width makes it the perfect complement to any tailored suit, ensuring you present a polished and confident image at every occasion.
• •Quality that you can feel. Our latest collection of hand-sewn silk ties has arrived, each one crafted to provide the perfect knot and drape. Discover the difference that true craftsmanship makes. Explore the new arrivals today. #Slipslådan #SilkTie #MensFashion #Craftsmanship
• •Elevate Your Attire: Shop Our New Collection of Luxury Silk Ties.
• •Founded in 2004, Slipslådan was born from a simple ambition: to offer gentlemen timeless, high-quality silk accessories without the luxury markup. For over a decade, we have remained dedicated to the art of the classic tie, ensuring every piece we sell is a testament to superior craftsmanship and enduring style.
• •The Art of Dressing Well. Hand-Sewn Silk Ties. Complimentary Shipping in Sweden.