Brand Tone

Passionate, Knowledgeable/Expert, Authentic, Community-Oriented, Enthusiastic & Approachable

Brand Values

• •Expertise: Providing informed advice and high-quality services (like stringing).
• •Passion for Lacrosse: A deep-seated love for the game that drives their business.
• •Community: Supporting and being an active part of the lacrosse world.
• •Quality: Offering reputable brands and products that players can trust.
• •Customer Focus: Striving to provide excellent service and meet player needs effectively.
• •Growth of the Game: Implied through their community involvement and resource provision.

Best Practices

• •Speak the Player's Language: Consistently use authentic lacrosse terminology and slang where appropriate (e.g., "flow," "celly," "top cheese," "dialed in"). This builds rapport and shows you're part of the community. Avoid overdoing it or forcing it where it doesn't fit naturally.
• •Lead with Passion & Expertise: Let your genuine enthusiasm for lacrosse and deep product knowledge shine through. Explain *why* a product is good, not just *what* it is. Share tips, insights, and advice freely.
• •Foster a Sense of Community: Frame your messaging to include the customer in the broader lacrosse family. Ask questions, encourage user-generated content (and share it), and highlight community achievements.
• •Highlight "By Players, For Players": Subtly weave this core identity into your copy. It implies understanding, shared experience, and a commitment to quality that resonates with serious players.
• •Maintain Visual and Verbal Consistency: Ensure your tone on social media matches your website, blog, and even customer service interactions. The visual style (e.g., dynamic product shots, action imagery) should complement the energetic and knowledgeable voice.

Social Perception

Trusted Specialist, Knowledgeable Resource, Reliable Retailer, Engaged Community Member, For Serious Players

Copy Examples

• •Headline (New Product): "Unleash Beast Mode. 🔥 The NEW [Stick/Head Name] just dropped at Sling It! Engineered for pure domination. Gear up & own the field. #SlingItLacrosse #LaxGear"
• •Body (Service Highlight - Stringing): "Your pocket is your power. Our master stringers live and breathe lacrosse, dialing in custom setups that match YOUR game. Stop by or ship us your head – let's get you game-ready. #LaxStrings #CustomPocket #SlingIt"
• •Social Post (Community Engagement): "Weekend warriors, travel team titans, backyard heroes – we see you! What was your biggest lax highlight this weekend? Share below! 👇 #LacrosseLife #SlingItCommunity #GrowTheGame"
• •Website Banner (Seasonal): "Spring season is calling. Answer it with the best. From fresh mesh to game-changing heads, Sling It! has everything you need to make this your season. Shop now, play inspired."
• •Email Subject Line (Sale): "Gear Up, Game On! 🚨 Up to 25% Off Select Lax Essentials at Sling It!"