Brand Tone

Motivational, informal, community-centric, supportive, direct, celebratory, and results-oriented, using popular slang to build a relatable and encouraging voice.

Brand Values

• •Transformation and Aspiration
• •Community and Shared Goals
• •Confidence through Appearance
• •Consistency is Key

Best Practices

• •Consistently incorporate the slang and informal terms used by your audience ("sis," "glow up," "snatched," "the gains"). This maintains the brand's authentic and relatable voice.
• •Center marketing messages around transformation. Use phrases like "The results are in," "See the transformation," and always feature customer photos and reviews prominently to build trust and social proof.
• •Frame the copy to be encouraging, not demanding. Use positive language that focuses on empowerment, confidence, and celebrating the customer's journey (e.g., "Crush your goals," "Love your results").
• •Use simple, direct CTAs that prompt immediate action. Examples include "Tap to Shop," "Start Your Journey," "Get Yours Now," and "Join the Community."
• •Frame the use of products as part of a longer "journey" or process. This manages expectations by implying that results require time and consistency, fostering a longer-term customer relationship rather than suggesting a one-time quick fix.

Social Perception

Largely divided. Within its target demographic, the brand is viewed as a legitimate and effective resource for achieving specific body goals, seen as an ally and source of motivation. Outside, it's part of a controversial market, criticized for promoting narrow body standards, with products often met with skepticism regarding long-term effectiveness and safety.

Copy Examples

• •Don't just dream about your body goals, make them a reality! 🍑 Our BBL Gummies are packed with the natural ingredients you need to support your curves. Your journey to thick starts here. Tap to shop, sis!
• •We LOVE seeing you win! ✨ Check out @customer_name's incredible one-month results using our Get Waisted trainer. Consistency is everything! Keep glowing and growing, girl! #SlimThickJourney
• •Your Shape. Your Rules. Your Transformation. Welcome to the official shop for your slim thick goals. Let's get started.
• •Hey girl! Ready to take your transformation to the next level? For 48 hours only, get 20% off our entire Weight Gain collection, including the sell-out Maca+ Caps. It's time to invest in YOU. Use code: GLOWUP20 at checkout.
• •Here's the #1 tip to get the most out of your Slimthicc Cream. Apply it twice a day and pair it with our sauna wrap for 30 mins. It's that simple! That snatched look is waiting for you. Link in bio to get yours! #slimthickshop #bodygoals #snatchedwaist