Brand Tone

whimsical, mysterious, and creative

Brand Values

• •Creativity & Uniqueness
• •Quality
• •Sensory Experience (ASMR)
• •Community
• •Authenticity

Best Practices

• •Maintain the Lexicon: Consistently use words related to mystery, magic, and conspiracy. Terms like "declassified," "secret files," "enchanted," "myth," "legend," "classified," and "agent" reinforce the brand identity across all platforms, from product names to social media captions.
• •Focus on Storytelling: Frame products as more than just slime. They are artifacts, potions, or pieces of a larger narrative. Use "The story so far..." approach from the website in social media posts to build lore around the products and the brand itself.
• •Lead with the Sensory Experience: The core appeal of slime is tactile and auditory. Use vivid, descriptive language to evoke texture (e.g., "snappy bubble pops," "sizzly," "buttery smooth," "super crunchy") and scent ("calming lavender," "sweet and earthy"). This appeals directly to the ASMR-focused customer base.
• •Embrace Authenticity: Continue to blend the whimsical brand voice with the founder's genuine, personal tone. Sharing behind-the-scenes content, talking about the creative process, and being transparent about business decisions (like the move to DMs) builds trust and a stronger community connection.
• •Engage as an Expert & Community Member: Position the brand as a knowledgeable creator. Provide slime care tips, explain different textures, and continue interacting with other creators. This reinforces the values of quality and community, solidifying Slimespiracy's reputation as a trusted name in the slime world.

Social Perception

Slimespiracy is perceived as an overwhelmingly positive, high-quality, creative, and trustworthy small business. Customers and reviewers rave about the product quality, unique scents, and imaginative concepts, often describing the brand as a 'favourite' and praising its thoughtful packaging. Within the broader slime community, it is recognized as a notable Australian shop, frequently recommended by influencers as an 'underrated' gem. The brand cultivates an image of a passionate artisan creating high-end, imaginative products, with no significant negative feedback regarding quality or service.

Copy Examples

• •DECLASSIFIED: Project Afterlife. We’ve opened the archives to reveal our latest creation. A bingsu slime filled with cosmic secrets and scented with ethereal notes. Are you ready to uncover the mystery? Tap the link in our bio before it's redacted. #Slimespiracy #TopSecretSlime #ASMR
• •Your mission, should you choose to accept it: experience the crunch of 'Fairy Lights.' Each pop is a coded message. Mission details in bio. This message will self-destruct (in your shopping cart). #SlimeMission #ASMR #SensoryPlay
• •Handcrafted Myths. Legendary Textures. Welcome to Slimespiracy, where every slime tells a story. Discover your new obsession.
• •A Conspiracy Is Brewing... Our New Collection Is Here.
• •Listen closely... the Oracle has a secret to tell. This coated clear slime shimmers with iridescent glitter and shifting pigments, just like a vision of the future. Scented with calming green tea and jasmine, it’s perfect for scrying... or just some satisfying bubble pops. What secrets will it reveal to you?